6 Flags

In: Business and Management

Submitted By joyjoy
Words 269
Pages 2
Six Flags headquarters in New York, owned and operates a chain of amusement and theme parks throughout the US. Since 2001, the company had posted annual losses in the billions. It was cited that heavy expansion and improper marketing insight were the causes for the losses. So in order to revive back its position, the new management took several initiatives to turnaround Six Flags. There was a mixed reaction in the industry and analysts that restructuring would be a costly affair. This research focuses on the turnaround at Six Flags.
Pedagogical Objectives:
* To discuss about how theme parks were performing in the US.
* To understand the background of Six Flags and its turnaround plan.
Six Flags was founded by Angus Wynne in 1961. The first Six Flags was located in Texas; it now has 19 parks across the United States, Mexico and Canada. The name Six Flags was taken from its first property where six countries flags flew over Texas during the state’s history. The first Six Flags was called Six Flags Over Texas. Six Flags has become the world’s largest amusement park, based on the quantity of properties. Six Flags offers its guest an affordable, thriving experience to enjoy with their friends and families. “The inventive theming afforded guests a chance to experience places and times that previously only existed in their imaginations, including cowboy culture, French and Spanish cultures, and even southern belles and pirates.”(History, 2011)
Six Flags has many things to offer its new and returning thrill seekers. “Our 19 theme, water and zoological parks across North America are…...

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