Advertising Analysis

In: Business and Management

Submitted By Anait
Words 472
Pages 2
Ad Journal entries 1
DKNY ad in fashion magazine.
I find this ad appealing, because the picture is beautiful and catches attention. Image portrays a good-looking young girl wearing pretty vivid dress. 1. When I was preparing for this assignment today 02.01.2014, 4 PM, I took the April 2012 issue of VOGUE Magazine from the shelf. I was looking through it when I saw this print ad there. 2. Target audience of the ad are young women. Young woman 18-35 years old, she is living in the city or nearby. She is self-confident, or she try to be so. She like to go out and to be in the center of attention. She want to feel herself attractive. She want to be above the others. She might be working or studying or both, yet she always have time to attend a party. 3. The message of the ad is: “You are young, beautiful, and you are on the top of the world. You are a gorgeous flower in the colorless stony city ”
The proposition is ‘to keep being fresh, bright, glaring in the big city life and within urban environment.’
They are selling me unique clothes in which I supposed to feel myself: * More self-confident, yet still unsophisticated * Sexy and attractive, yet not as an ‘object’, but as a strong personality.

4. Ad appeals to specific group of people, ad appears in the appropriate media to reach this specific group. Moreover, we see celebrity wearing advertised product: Ashley Greene, a young American actress and model. I believe that many girls want to look like her. 5. The background is a NYC, center-city, which is colorless and plain. Such background gives an efficient contrast with the bright pink dress. The picture was taken on the top of the building, high above the ground. It seems like it says: “You are above all”. It is a sunset, that is why it seems that girl is at some party, or she is going to the date, or to the club. There is a…...

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