In: Business and Management

Submitted By rajrox03
Words 12266
Pages 50



I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of

execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless, least I be branded ungrateful. I am extremely thankful to Mr.Abhishek Yadav, (Unit

Advisor) for giving me an opportunity to undergo training in BHARTI AIRTEL MARKETING and making my stay at AIRTEL MARKETING a memorable learning experience. Where the emotions are involved words cease to work. I am deeply indebt to ---------------------- for her encouragement, affections, valuable advice and guidance that helped me to complete this project successfully.



The project aims at understanding the Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. And there is no better way to retain a customer than to exceed his expectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement of customer satisfaction level for the services provided by Bharti Airtel. The research was done for the corporate clients of Bharti Airtel. My job was not only to represent the Corporate Sales Dept. and collect the feedback from the clients but also to get the major complaints resolved through internal counselling. There can be no better opportunity to interact with the external as well as the internal customers of an organization. Finally the results of the…...

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...Airtel pricing : There are two segements of consumers-High demand and Low demand consumers.High demand consumers will have higher utility for services than low demand consumers.High demand users will be willing to pay higher entry charge to avail the service than low demand consumers.Therefore,Airtel will extract maximum consumer surplus from high demand consumers (40.5 in this case)by keeping the entry fees high and in order to expand their market they will charge lower entry fees(3.125) from low demand users.As the talktime requirements are more for high demand consumers price/minute will be low to encourage more usage(.1 being the corresponding price for 40.5 entry fees).On the other hand price/minute will be high for low demand consumers because of limited usage(.2 being the corresponding price for 3.125 entry fees)The payoff in this case Is also maximum(4050+3200=7250).No other combination provides a better payoff. Yes it is possible to have two different plans for each group of customers.For high demand customers by using profit maximization equation of Mr= Mc, Airtel can charge per unit price of 55 cents per minute and for low demand customer Airtel can charge 30 cents which leads to higher revenues as compared to when airtel is charging 25 cents flat for both categories of customer . Airtel can keep high demand customers and low demand customers from switching by offering positive incentives to high demand customers and no incentive to low demand......

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...Bharti AirTel Case Digest Bharti AirTel Limited, although in relatively good financial standing, should be very careful in allocating its limited resources. Investments for network installation, maintenance, service and IT systems can cause significant pressure in Bharti’s working capital. As such, investment decisions can make or break Bharti. There are several key reasons why Bharti should outsource its network and IT systems. The first reason is the rapidly changing environment of the telecommunication industries. If Bharti purchases its own network and IT systems, the systems may be obsolete in no time thus wasting the limited capital resources of this company. A second reason is Bharti’s should concentrate on its competencies. Its strength is not technology but operations. This firm’s competency is not in IT design or in network systems. Instead, its core competency is branding and customer service. Therefore, it is in these areas that Bharti has to concentrate. Bharti should leave the technology part to its vendors so that it can maintain its competitive edge. Outsourcing will provide Bharti the option of always getting the best in the field as vendors compete against each other in providing the best offerings at the best cost. Bharti can change networks/IT without worrying about the fixed structures that will become obsolete and useless because of the rapidly evolving technology. Practically, Bharti will in fact be transferring investment risks to the......

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...May 9, 2013 Result Update KEY DATA Market Cap (INR bn) Market Cap (USD mn) 52 WK High / Low Avg Daily Volume (BSE) Face Value (INR) BSE Sensex Nifty BSE Code NSE Code Reuters Code Bloomberg Code Shareholding % Promoters MF/Banks/Indian FIs FII/ NRIs/ OCBs Indian Public Performance Chart 2Q 68.0 8.0 17.0 7.0 1295.2 23984.4 370 / 238 507834 5 19990 6069 532454 BHARTIARTL BRTI.BO BHARTI IN 3Q 68.0 8.0 18.0 6.0 4Q 69.0 9.0 17.0 5.0 CMP : INR 324 Rating : Buy Target : INR 410 Bharti Airtel Margins contract due to higher network costs and fuel expenses… Operating matrics in India improves, while that of Africa disappoints … Voice realization in both India and Africa continues to remain under pressure, but higher AMOU in India is a major positive… Headline tariffs are set to improve… Maintain 'Buy' rating on the stock with revised price target of Rs 410 Bharti Airtel's consolidated net profit during Q4FY13 missed our estimates as well as the consensus estimates due to price realization pressure in India & Africa, high network rollout costs and sharp rise in interest cost and higher tax expenses during the quarter. Although the number of subscribers on the company's network increased both in India and Africa resulting in higher total minutes on the network (TMOU), the realized revenue per minute (ARPM) continued to remain under pressure. The average revenue per user (ARPU) though increased due to increased data usage from its 3G user base and higher voice minutes of usage...

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Airtel Profile

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...Net Profit | 7.70 | 5.70 | 4.71 | 5.73 | -- | | | | | | Dividend Payout Ratio Cash Profit | 3.79 | 3.56 | 3.28 | 3.99 | -- | | | | | | Earning Retention Ratio | 92.16 | 94.25 | 94.78 | 95.22 | 100.00 | | | | | | Cash Earning Retention Ratio | 96.18 | 96.41 | 96.48 | 96.50 | 100.00 | | | | | | AdjustedCash Flow Times | 1.22 | 0.97 | 0.40 | 0.61 | 0.66 | | | | | | | | | Mar '12 | Mar '11 | Mar '10 | Mar '09 | Mar '08 | | | | | | | Earnings Per Share | 15.09 | 20.32 | 24.82 | 40.79 | 32.90 | | | | | | Book Value | 130.16 | 115.42 | 96.24 | 145.01 | 106.34 | | | | | | | | | | | | | | | | | | Source : Dion Global Solutions Limited | | | | | | Profit & Loss For Bharti Airtel Ltd. (Rs in Cr) | Mar' 12 | Mar' 11 | Mar' 10 | Mar' 09 | Mar' 08 | Income : | | | | | | Operating Income | 41,603.80 | 38,015.80 | 35,609.54 | 34,048.32 | 25,761.11 | Expenses | | | | | | Material Consumed | 18.30 | 244.10 | 313.63 | 281.65 | 33.85 | Manufacturing Expenses | 15,138.50 | 14,204.20 | 11,882.41 | 8,627.13 | 7,339.01 | Personnel Expenses | 1,391.50 | 1,304.50 | 1,401.66 | 1,397.54 | 1,297.88 | Selling Expenses | 0.00 | 3,180.20 | 2,404.91 | 2,210.43 | 1,842.51 | Adminstrative Expenses | 11,411.80 | 5,680.00 | 5,982.64 | 8,608.03 | 4,588.53 | Expenses Capitalised | 0.00 | 0.00 | -293.31 | -269.25 | 0.00 | Cost Of Sales | 27,960.10 | 24,613.00 | 21,691.93 | 20,855.54 | 15,101.78 | Operating......

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Reort on Airtel

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...TERM PAPER ON: “CONSUMER PERCEPTION OF E-ADVERTISING” TOPICS: Airtel Bangladesh Ltd. SUBMITTED TO Mahmud Zubayer Assistant Professor Department Of Business Administration East West University SUBMITTED BY Hasnat Jahan Nira: 2012-2-10-229 Md. Abul Kalam: 2012-2-10-126 Md. Abu Bakar Siddique Bhuiyan: 2010-2-10-327 LETTER OF TRANSMITTAL 10th December, 2013 To, Mahmud Zubayer Assistant Professor Department of Business Administration East West University. Subject: Consumer perception of e-advertising about “Airtel Bangladesh Ltd.” Dear Sir, It gives us an immense pleasure in submitting to you the term paper Consumer perception of e-advertising about “Airtel Bangladesh Ltd.” Which is the topic under our observation? While preparing the report, we closely focused on the topic & tried to collect most complete information available. We believe that it will provide you a clear scenario of e-advertising about the company. We thank you for giving us the opportunity to do a report on the above mention point. This term paper will definitely give us experience which we can be used in our professional life. We will be always available for any further query and to answer any questions on this paper. Thank you Truly yours Group- Scanner, Course- MKT201; Section- 01 Hasnat Jahan Nira _______________________________ Md. Abul Kalam _________________________________ Md. Abu Bakar Siddique Bhuiyan ......

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Report on Airtel

...Report on Air Tel Company Introduction Bharti airtel is a leading telecommunications company with services in 20 countries across south Asia, Africa and the channel was established in 7 July, 1995 as a public limited company, its headquarter is in new Delhi, India and employed 15,563 people approximately. The Bharti airtel have been organized their businesses into four strategic business units by the services such as Airtel Tele media (fixed line), mobile services, digital TV and enterprise services means carrier and services to corporates. This company ranks amongst the top 4 mobile service companies in terms of its customers. In India, company offer products include 2G, 3G, and 4G mobile services, mobile banking, DSL broadband services, DTH, fixed line services, national and international long distance services to transporters through enterprise services and it offers 2G,3G wireless services and mobile banking services. Airtel had approximately 299 million subscribers at the end of June 2014(, 2014) Bharti airtel limited offers its services to the customers under the name, Airtel brand and is running by Sunil Bharti is the first telecom company to get Cisco gold certification, to earn this certification company had to meet the requirements which is set by Cisco, it includes networking proficiency, satisfaction among customers, services( slide,2014)Company’s proportionate revenues are Rs.229, 616 million ,audited 30, june2014 and......

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Bharti Airtel

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... Company History - Bharti Airtel Bharti Tele-Ventures was incorporated on July 7, 1995 as a company with limited liability under the Companies Act, for promoting telecommunications services. Bharti Tele-Ventures received certificate for commencement of business on January 18, 1996.The Company was initially formed as a wholly-owned subsidiary of Bharti Telecom Limited. The chronology of events since Bharti Tele-Ventures was incorporated in 1995 is as follows: Company Snapshot Bharti Airtel provides telecommunication services primarily to corporate, and small and medium scale enterprises in India. It offers global system for mobile communication (GSM) services, broadband and telephone services, national and international long distance services, and enterprise services. The company's mobile communication services include information services, short message, and prepaid and post paid services, as well as wireless application protocol-enabled Internet access and roaming services. Its telephone services include telephone services, dial-up services, special phone plus services, unified messaging, and audio conference services; and......

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Airtel Satisfaction Ms. Himani Sharma worthy Principal for providing me an opportunity to undergo summer training at Bharti Airtel I am thankful to Mr Lalit Bhardwaj, National Head, Channel and Distribution, Broadband and Data and Mr. Manish Chahlia, Marketing Manager for their support, cooperation, and motivation provided to me during the training for constant inspiration, presence and blessings. Vaibhav Sharma Introduction Objectives of the Study Gauging the reasons of the Reasons of the Churn of the PRI and ILP Customers. Research Methodology Sample Size A sample is a part of a population or a subset from a set of units taken with the object of investigating the properties of parent population or set. Factors considered while selecting sample size are as follows:- * The size of the universe * The resources available * The degree of accuracy or precision desired * Homogeneity or heterogeneity of the universe * Nature of study * Method of sampling adopted For PRI (Primary Rate Interface), 400 customers were called out of which 118 responded. For ILP (Internet Lease Port), 600 customers were called out of which 137 responded. Mode of Data Collection Primary Data Collection method. * Telephonic Survey * Customer Visits Company’s Profile Bharti Airtel Limited (NSE: BHARTIARTL, BSE: 532454), commonly known as Airtel, is an Indian telecommunications company that operates in 20 countries across South Asia, Africa and......

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