Amazon Kindle People Centric Idea Challenge: Situation – Ii

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Amazon Kindle People Centric Idea Challenge: Situation – II

Education is the sunrise sector in India. A study conducted by the International Institute for Communication and Development (IICD) indicated that 80 percent of its participants felt more aware and empowered by their exposure to Information in Communication & Technology(ICT) in education, and 60 percent stated that the process of teaching as well as learning were directly and positively affected by the use of ICT. Appreciation of technology in India is high but availability of technology is low.

What does it take to sell Kindle?
Bring engagement of students, Provides simulation for interactive learning, Useful for differently abled students.

How does it help to overcome current limitations?
Reduction in over dependence on books, Makeover in the image of Government institutions.

Why does it investment make sense?
The plan is to make Kindles available in 3 phases, at all govt. schools for primary and secondary education purposes and also at it is for vocational training, by the Govt. of India at a subsidized rate. | Phase 1 | Phase 2 | Phase 3 | Time Frame (4 years) | 1st to 18th month | 13th to 30th month | 25th to 48th month | Segmentation:Population Density (High) and Gross State Domestic Product (Low) | Bihar, Orissa, Madhya Pradesh | Arunachal Pradesh, Rajasthan, Punjab, Haryana | Maharashtra, Gujarat, Tamil Nadu, Delhi | Targeting | Govt. Schools(Primary, Secondary, Higher Secondary) | Govt. Schools(Primary, Secondary, Higher Secondary) | Govt. Schools (Primary, Secondary, Higher Secondary) | Positioning (Functional/Psychological) | Packaging Kindle suite as “Vidya”; symbolizing knowledge | Continuing with the same Brand-“Vidya”; laying stress on features | Concentrating on brand positioning. | Enrollment Rate (Average) | 60.63% | 66.69% | 69.20% | Allocation of Funds…...

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