American Apparel

In: Business and Management

Submitted By soccerflirt25
Words 396
Pages 2
Information Management Systems The Second Life Strategy of American Apparel 1. This was not a failure for American Apparel because this was a learning experience. This learning experience helped them identify with their customer base. This helped them start up the MTV’s virtual Lower East Side. This was a great benfit for the company. 2. This has supported American Apparels business strategy greatly. It has allowed American Apparel to come to the market, helped sales and building customer relationships. 3. The second life store helped American Apparel’s business strategy by providing to the market. This helped American Apparel understand their consumer market and to learn from their consumers. 4. I think it’s really cool. I would play that game. I also feel like it’s a lot like Sims the game. The only difference you do not have to pay for clothes and you do not fly. I would play this game but I do not like spending my money something that is not real. 5. Yes I do think its very effective. Many companies do game advertising. When a person plays any kind of sport game there is usually advertising. This is a very effective way of advertising because it’s cheap and it still gets the word out of what that company is doing. 6. Yes I do beieave that this increases customer loyalty. People can go online and look at the clothes on their avatar then go to the store and buy the same clothes. This keeps customers to keep coming back. The avatar represents the person so they think that if the clothes look good on the avatar then the clothes will look good on them too. 7. For some reason it would not let me go to the web site. It said that website has an error going on and I can not visit the page. So i googled the web site and found videos that show what the MTV’s lowede at vles.com. I do feel like this is a better program than the second life…...

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