Applied Business Studies Unit 8

In: Business and Management

Submitted By Kiritosama
Words 13413
Pages 54
Executive summary
Business proposal
The business that I have chosen to do will be a café business that will provide organic product only, the business will be called Pretty Baked. The reason why I have chosen this name is because I want to have a name that is fun to read as this way there is a high chance that people will remember my business name. The main idea of this business is to have a cake café for everyone to sit down with their friends or family to relax and talk while having freshly baked cakes (see appendix 1), croissant (chocolate and butter) a cup of coffee (Flat white, Cappuccino, Americano, Espresso), tea (traditional tea, earl grey) and other drinks such as hot chocolate. The business is based in the Marlow high street (see appendix 2 and 7) I believe that this is a good place to base my business because the high street is a very busy place also near the Marlow bridge so therefore there will be a high chance that I will have higher footfall compare to places outside the high street (see appendix 3 for Marlow population density and appendix 4 show the total population of Marlow from 2010 to 2013). Furthermore the café will be opening at 7 A.M. in the morning until 5 P.M. in the evening, however, on a Sunday the shop will be open later at 10 A.M to 4 P.M. The reason why I have chosen these specific times is because I will be able to maximise the amount of customers as the café will be open during the morning rush hour. This time is normally when people are going to work and are looking for a quick breakfast or a cup of coffee. Also the last main time would be during lunch time where people are out taking a break and to have a quick bite. In addition, some of the cakes are simpler to make, so for these cakes I will be buying them from multiple suppliers (see appendix 22, 23 and 24) I believe this will significantly reduce my cost as I will not have to…...

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