Applied Business Unit 4 Evaluation

In: Business and Management

Submitted By amberwhopples
Words 1865
Pages 8

As part of this coursework it is important to evaluate the activities and research we have done so that we can assess whether we have met our targets and reflect back on work we have done. Also to evaluate what we would change about it if there was going to be a next time. Enterprise activity
In my opinion I think that our enterprise event was a success in many ways, firstly the sales turnover was a success, as we achieved a higher level of sales then predicted on an excellent day in our sales forecast. When we worked out how much money we were going to earn and how many products we were going to sell, we had a predicted sales turnover of 60 but we achieved a sales turnover of 90, this is excellent and i believe this is down to the location we picked for the stall and it was a reasonably warm day so many people would enjoy a refreshing ice cream. Secondly profit, again we earned more profit than we were predicted and after taking away all the expenses our profit was higher than most groups in our class. Our estimated profit on an excellent day was £24.95 but we reached £64.36, this is £30.41 over what we were expected to make. We had accurate stock in terms of the ice cream and cones as the last scoop of ice cream went to the last person in the queue at the very end of lunch. However the toppings did run out about half way through lunch which I think was down to George as he purchased the flakes and sauces. To overcome this, he should have bought double the amount he had and that would have lasted us all lunch time. In addition our maximisation of sales opportunity was successful also as we told people to tell their friends about us to gain more customers, we also told all our friends in the group to come and buy things so we had a lot of people around the stall at all times. I think that the feedback and customer reaction we had was excellent as…...

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