Artwork and Advertising

In: Business and Management

Submitted By Emekadonald
Words 613
Pages 3
Artwork and Advertising.
“Artwork is an illustrative work prepared for reproduction that may consist of drawings, hand lettering, paintings, photographs anything that is not typeset as only text. The final artwork (called camera-ready artwork) usually includes instructions for color registration and color matching”.
Research has shown that visual artwork used in advertisements or on product packaging affects perceptions of luxury and contributes positively to attitudes toward products. It is also a magnificent tool for marketers who rely on its communicative power in a thoughtful and honest manner, but those who use it thoughtlessly are not likely to impress anyone. Thus, the use of visual artwork has been recommended to promote products ad. However, further investigation reveals that the use of artwork in advertising can backfire and have a negative impact if the consumers don’t perceive a fit between the artwork and the product being advertised. It is therefore, important that whoever that lays the advert should consider him or herself primarily a communicator, and not a designer. The main objective of using the art layout in the ad is to get people to read and understand your message, and eventually trigger the potential customers to act. The artwork should not be about the design perspective, rather about adopting a professional communication concepts for ads. Artworks in adverts must communicate and show relevance to the product brand. For instance wine bottle labels, showing a luncheon will be rated highly and seen as appropriate and will have more impact on the advertisement objectives than the one that features a child and the mother. If the art does not fit, there can be negative repercussions for advertisers and businesses who choose to use it in their advertisements.
Photos of people can create empathy with readers. Women respond better to other…...

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