At&T Technology

In: Business and Management

Submitted By Stessfree33
Words 588
Pages 3
AT&T is one of the most advanced communication companies in the world at the present time. Their technology range of network resources include the nation’s most reliable 4G LTE network, the largest international wireless coverage, operates the nation’s largest Wi-Fi network, and only national TV service provider to offer an IP-based television service ("AT&T Company Information", 2014). The company continues to break new grounds and deliver new solutions.

AT&T is known for adapting quickly to changing in consumer demand and to keep ahead of competitors. According to AT&T, their researchers are recognized leaders in many computing disciplines and work closely with other AT&T organizations such as development, network, strategy, and development. They are continuously looking to innovation or improve a new product. About two years ago, AT&T built the Innovation Pipeline (TIP), a crowdsourcing and collaborating tool (AT&T Intellectual Property, 2010). Developed with the notion that an idea can come from anywhere, this is where one of the planning stages begin with technology. Management evaluates the market and consumer’s needs, then pulls ideas from TIP. Through TIP, AT&T employees submit ideas, discuss them and at the end of three months, vote on them. The top ideas are then reviewed by management and if approved, are selected for pitching.

The founder of the idea must create a prototype and develop a business case to present to AT&T TIP investors. AT&T management has created innovation centers to assist developers with the organizing and leading the process. The unique space was built for team collaboration with industry technology experts and developers. At these centers, the developer gain access to resources they could not get anywhere else. This process allows the developer’s innovation to develop and market the…...

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