Bactol Alcohol Marketing Plan

In: Other Topics

Submitted By shirlynntee
Words 6716
Pages 27
| Contents | Page | 1.0 | Executive Summary | 1 | 2.0 | Marketing Aspect of the Disease / Product Function | 2-3 | | 2.1 | Definition (ICD code) | | | 2.2 | Epidemiology | | | 2.3 | Diagnosis | | | 2.4 | Treatment | | | 2.2 | Environmental factors | | 3.0 | Product Background | 3-4 | 4.0 | Target Market | 4-5 | | 4.1 | Market Definition | | | 4.2 | Current Market Value | | | 4.3 | Market Potential | | | 4.4 | Social and Regulatory Aspects | | | 4.5 | Market Research Results | | 5.0 | Competitive Environment | 5-7 | | 5.1 | Competing Product and Product Revenues | | | 5.2 | Companies and Relevant Portfolios | | | 5.3 | Marketing And Sales Activities | | 6.0 | SWOT Analysis | 7-8 | | 6.1 | Internal Strength | | | 6.2 | Internal Weaknesses | | | 6.3 | External Opportunities | | | 6.1 | External Threats | | 7.0 | Commercial Goals and Financial Forecast | 8-10 | | 7.1 | Qualitative Objectives | | | 7.2 | Quantitative Objectives | | 8.0 | Budget : Planned Marketing & Sales Investment | 10-11 | 9.0 | Product story and Unique Selling Proposition | 11 | 10.0 | Branding Guidelines – Logo, Colours, Layout and Typography | 12 | 11.012.0 | Target groupsInternal Communication Program | 12-13 13-14 | 13.0 | External Communication | 14-15 | 14.015.0 | PackagingPricing Strategy | 15-16 16-17 | 16.017.018.0 | Cooperation and strategic alliances Life Cycle Management Key Success Factors | 17 17-18 18 | 15.0 | References | 19-20 | 16.0 | Appendix | 21- |

1) Executive summary
Whiteley Corporation is the first Australian company to be specialized in Sanitation Chemical, which supplies hygiene product and develops a complete range of deodorants, disinfectants, insecticides, pest control chemicals and cleaning products. It is the leading…...

Similar Documents

Marketing Plan

...Gift Shop * School Holiday Entertainment * Venue Hire * Art Exhibitions * Guided Tours Source: http://www.russell-cotes.bournemouth.gov.uk [Accessed 22/02/2010] Our Mission is to produce an innovative event to target a new market of customers. This will help to potentially bring profits to the organisation and therefore benefit them by expanding their product and service range, as well as attracting a niche market. We aspire to exceed our guest’s expectations and to meet the requirements by creating a new event. 2.0 Situational Analysis Creating a Chinese New Years themed murder mystery evening, will be the first time the museum has hosted such an event. In order for it to be successful and profitable, a strong marketing strategy is essential. Russell-Cotes Museum effectively targets certain markets well, but our aim is to provide an event for the areas of the market that have not yet been reached. 2.1 Markets Summary Russell-Cotes museum has minimal information regarding its existing customer profile. Appealing to all market segments has proved difficult as stated by Curtis.K, 2009 who believes middle-aged men do not visit the museum, “as they think there is nothing of interest for them”. From this information, this is the market we intent to target. Source: http://www.lboro.ac.uk/departments/dis/lisu/lampost05/users05.html#musvis [Accessed 7 March 2010] 2.1.1 Market Demographics The profile for Russell-Cotes typical customer consists......

Words: 5285 - Pages: 22

Marketing Plan

...For Pleasure Only Salon • Spa • Bar New Product/Service Development Plan Presented by: Christopher Amos Table of Contents Page 1. Executive Summary 2 2. Complete Product/Service Description 3 3. Benefits that customers will both recognize and realize 3 4. Competitive Analysis 4 5. Market-research steps necessary to test the concept 6 6. Safety or Health concerns with the use of your innovations 10 7. Development Strategy 10 8. Launch Strategy and Considerations of using Strategic Alliances to get to market 11 9. References 12 Executive Summary For Pleasure Only is a 10,000 square foot modern day salon & spa that is located in the south loop of Chicago IL at 555 W Roosevelt Road, with plans on becoming the #1 leader in our industry in the Chicago land area. There are many salon & spa establishments in the area, but none provide the services that we offer in one convenient location. We will excel in this market because of the personal catering that we will provide to each client. We strive on providing the best customer service possible by exceeding all expectation of our clients. We will offer premium salon & spa products and services to our clients at affordable prices, in a professionally designed relaxing atmosphere. For Pleasure Only will operate 7 days a week with extended hours Thursday-Saturday. Business will be based on appointments and walk-ins. Degreed and licensed......

Words: 3273 - Pages: 14

Marketing Plan

...Thirst * Activity (e.g. dancing, socializing, sex, etc) * Sleep * Rest (to unwind, relax) * Psychological Needs * Aggression * Playing/Relaxing (partying, socializing) * Curiosity (trying different types of alcohol) * Imitation (seeing others doing it) * Playing/Competition * Self-expression (a person’s true self comes out when they drink) * Motivation * Independence * Desire For * Acceptance * Affiliation * Comfort (upper/downer) * Esteem * Respect (some social groups) * Status (other countries views) * Leisure * Retaliation (to rebel, using alcohol as a way to upset others) * Sympathetic * Happiness * Pleasure * Companionship * Sociability * Fun * Freedom For * Fear * Pain * Harm * Depression * Stress * Ridicule * Discomfort * Loss * Sadness * Anxiety * Illness * Pressure Types of Buying Situation * Social events * Gatherings * Going to the beach/barbeques * Weekends * Nightclubs/bars * House parties * Restaurants Nature of Relationship with Customer * Existing Products * Remind consumers * New Products * Inform * Persuade Marketing Strategies Product * Physical Characteristics * Distinct trademark/logo (coloring of logo) * Distinct taste and flavor * Unique packaging * Metal caps *......

Words: 2287 - Pages: 10

Marketing Plan

...Marketing plan ON ‘Carrot chips’ (A product of Bombay Sweets Bangladesh Ltd) 1 A Report ON ‘Apple chips’ Prepared by Dipock Mondal +8801916286988 2 |Table of Contents|| ||| Serial No.|Subject|Page| ||| |Executive Summary|I| ||| |Acknowledgement|II| ||| |Introduction|1| ||| |Current Situation (Macro &|1| |Micro Environment)|| |Market Summary|2| ||| |Target Market, Target Market|2-3| |Segment|| |Market Needs|3| |SWOT Analysis|4| ||| |Competition|5| ||| |Marketing Strategy|5| ||| |Positioning|5| |Marketing Mix Strategy:|6| |PRODUCT|| |Marketing Mix Strategy: PRICE|6| ||| |Marketing Mix Strategy: PLACE|6| |Marketing Mix Strategy:|7| |PROMOTION|| |Marketing Research:|8| |Financial Projections|8| ||| |Expenses Forecast:|8| |Sales Forecast:|9| ||| |Break-even Analysis:|10| |Implementation Control|10| ||| |Conclusion|11| ||| ||11| ||| 3 Executive Summary .Nestl Bangladesh Limited started its first commercial production in Bangladesh in 1994. In1998. Nestl S.A. took over the remaining 40% share from our local partner when Nestl Bangladesh became a fully owned subsidiary of Nestl S.A. Nestl Bangladesh's vision is to be recognized as the most......

Words: 3506 - Pages: 15

Marketing Plan

...An assignment On Marketing Plan Submitted by: Submitted to: Date of submission: Table of Contents Executive summary: 5 Introduction: 7 Methodology: 7 Part A- Essay: 7 A.01 Changed perception in marketing plan: 7 A.02 Barriers to marketing plan: 7 Marketing function isolation: 8 Organizational barriers: 8 Demographic factors: 8 Economic factors: 8 Technological factors: 8 Culture: 8 A.03 Techniques for overcoming barriers to marketing plan: 8 Be strategic: 8 Be realistic: 8 Stay focused: 9 Monitor the budgets: 9 Market research: 9 A.04 Importance of marketing plan in the strategic plan: 9 Product: 9 Price: 9 Promotion: 9 Place: 9 A.05 Ethical issues in marketing plan: 10 A.06 Organization responses to ethical issues: 10 Individualistic approach: 10 Communal approach: 10 A.07 Example of consumer’s ethics and the effect on the marketing plan: 11 Part B: Preparing marketing plan 11 B.01 Organizational capability evaluation: 11 Business experience: 11 Business reputation: 11 Company culture: 11 Business environment: 11 B.02 Techniques used in organizational auditing and analyzing external factors: 11 B.03Carried out organizational audit and external factors analysis that affect marketing plan: 12 SWOT analysis of the Toyota Company: 12 PEST analysis for Toyota Company: 13 B.04Marketing plan: 14 Marketing objective: 14 Objectives: 14 Strategy statement market share: 14 Brand awareness:...

Words: 4075 - Pages: 17

Marketing Plan

...Bobmarlay Brewing Company | MARKETING PLAN | | The rationale of BBC marketing plan is to serve as a quick blueprint towards, achieving our objectives. | | Presented by: A Group of Northern Caribbean University Students | 6/24/2013 | | NORTHERN CARIBBEAN UNIVERSITY College of Business & Hospitality Management Department of Professional & Continuing Education Salem Runaway Bay Campus Presented in partial fulfillment of the course MKTG490: Strategic Marketing Assignment Facilitator From: Date June 24, 2013 Lot # 2 Main Street Ocho Rios St Ann Tel. 1876 Website: www.bobmarlay.com Email: Sales@bobmarlay.com customerservice@bobmarlay.com TABLE OF CONTENTS PAGES Company Overview 6 Executive Summary 6-7 Marketing Strategy 7 Mission 7 Marketing Objectives 8 Marketing Mix ...

Words: 6068 - Pages: 25

Marketing Plan

...[pic] DOS GRINGOS RESTAURANT Marketing Plan Date: April 20, 2009 Presented by: Marianne M. Wait Marketing Plan Mission Statement To achieve and maintain such distinction in food, service, atmosphere and setting that Dos Gringos gains a first class reputation for gracious and informed hospitality, comfort and beauty which draws new and repeat customers year after year. To ensure that each guest receives prompt, professional, friendly and courteous service. To be aware of and act on our responsibilities as a good corporate citizen. Objective Dos Gringos will target the leisure and recreational dining market. This will have an impact on Weekend business. To foster a team-oriented atmosphere of trust, openness and fairness. To open our menu to a more variety of food items including desserts. Target Market The target market for a casual Mexican dining place is very broad and should incorporate all demographic regions. All ages, genders, races, and incomes should be considered potential customers. Dos Gringos will focus on the following for additional sales in the future. • Tourists / Visitors • Downtown Workers • School Field Trips • Weekend Shoppers / Locals • College Students Will Rogers Memorial Center, located in the heart of Fort Worth’s Cultural District, covers...

Words: 1496 - Pages: 6

Marketing Plan

.................................................................................................... 1 OVERVIEW OF CASE FRAMEWORKS............................................................................................................................................. 3 PORTER’S FIVE FORCES..................................................................................................................................................................... 4 MARKETING/STRATEGY CONCEPTS REVIEW – OVERVIEW................................................................................................. 6 MARKETING/STRATEGY CONCEPTS REVIEW – THE 4 CS...................................................................................................... 7 MARKETING/STRATEGY CONCEPTS REVIEW – THE 4 PS .................................................................................................... 24 MARKETING/STRATEGY CONCEPTS REVIEW – CONTRIBUTION ANALYSIS ................................................................ 28 MARKETING/STRATEGY CONCEPTS REVIEW – MARKET SIZING AND SEGMENTATION......................................... 29 OPERATIONS CONCEPTS REVIEW................................................................................................................................................ 30 PROFITABILITY FRAMEWORK...................................................................................................................................................... 31......

Words: 30320 - Pages: 122

Marketing Plan

...LETTER OF ACKNOWLEDGEMENT IV EXECUTIVE SUMMARY 1 1. INTRODUCTION TO THE COMPANY 2 2. CURRENT MARKET SITUATION 3 2.1. MARKET SUMMARY 3 2.2. MARKET NEEDS 3 2.3. MARKETING TREND 3 2.4. MARKET GROWTH 3 2.5. COMPETITIVE ANALYSIS 4 3. SWOC ANALYSIS 6 3.1. STRENGTHS 6 3.2. WEAKNESSES 6 3.3. OPPORTUNITIES 6 3.4. CHALLENGES 6 4. OBJECTVES AND ISSUES 7 4.1. SALES REVENUES 7 4.2. MARKET SHARE 8 4.3. ADVERTISING AWARENESS 8 4.4. PRODUCT PLACEMENT 8 5. MARKETING STRATEGY 9 5.1. MISSION 9 5.2. MARKETING OBJECTIVES 9 5.3. TARGET MARKET 9 5.4. STRATEGIC PYRAMIDS 11 5.5. MARKETING MIX 11 5.6. RETAIL CAMPAIGN 11 5.7. T.V COMMERCIALS 12 6. ACTION PROGRAMS 13 6.1. DIVERSIFICATION 13 6.2. MARKET DEVELOPMENT 13 6.3. IMPLEMENTATION TACTICS 14 7. WHERE TO FIND CLEANWELL HAND SANITIZER? 15 8. ENVIRONMENT 16 8.1. MICRO ENVIRONMENT 16 8.1.1. The Company 16 8.1.2. The Suppliers 16 8.1.3. Marketing Intermediaries 16 8.1.4. Customers 16 8.1.5. Competitors 16 8.1.6. Publics 16 8.2. MACRO ENVIRONMENT 17 8.2.1. Demographic Environment 17 8.2.2. Economic Environment 17 8.2.3. Natural Environment 17 8.2.4. Technological Environment 17 8.2.5. Political Environment 17 8.2.6. Cultural Environment 17 9. BUDGET 18 9.1. PRODUCT PRICING 18 9.2. FIVE YEARS PROJECTED SALES 18 9.3. FIVE YEARS BUSINESS PLAN 19 10. CONTROL 20 11. CONCLUSION 21 12. REFERENCES 22 APPENDIX A - FREQUENTLY ASKED QUESTIONS (FAQS) 23 APPENDIX B - ARTICLES 25 EXECUTIVE......

Words: 5387 - Pages: 22

Plan 9 Marketing Plan

...Marketing Plan 2nd Progress Report MKT- 402 Industrial Marketing – J Winter 2014 Semester Presented by: Abrar Salim Rafil Zulqarnain Ramsha Khan 28th September 2014 Situational Analysis Internal Analysis Information technology is globally recognized as a vital tool for accelerated ecnonomic growth, efficient governance and human resource developement. Punjab Information Technology Board [PITB] has taken numerous initiatives to deploy swift, effecgtive and innovative IT solutions in Pakistan & has attained massive accomplishments. Plan 9 is an up and running successful project of PITB. Plan 9 is Pakistan's largest tech incubator. Tech incubators are business assistance programs that serve entrepreneurs that deal with technology. Incubators share office space and administrative services but the the core value that they serve is the incubation program to the start up companies. Plan 9 benefits a variety of economic and socioeconomic policy needs, which includes * creating jobs and wealth * Fostering a community's entreprenuerial climate * Technology commercialication * Diversifying local economies * Encouragin women or minority groups Jobs are created as if a team of 5 people successfully incorporate a startup then they would require more workforce and hence more job opportunites would lead to better economic conditions of the country. Plan 9 gives the opportunity to programmers and software developers and other IT......

Words: 1310 - Pages: 6

Marketing Plan

...Catering Marketing Plan Fressen Catering Page   1   2   3   4   5     Next Page   > This sample marketing plan was created with Marketing Plan Pro software. Executive Summary Fressen Catering is a kosher catering company that serves the Philadelphia market.  Fressen offers creative, colorful, and unusual food options for kosher, as well as the traditional kosher standbys.  The service offerings are quite a change relative to the existing kosher catering market which is quite stagnant.  Most people make the incorrect assumption that kosher means ordinary, boring food.  This assumption prevails throughout the Jewish community so there is not much demand for new offerings. Fressen catering will inject new life into the kosher catering market, leveraging Chef Susan Cheflly's culinary skills to develop creative new catering options.  Susan's advanced skills, industry insight, and a great market opportunity will allow Fressen Catering to reach profitability by month 11. Catering Marketing Plan Fressen Catering Page   1   2   3   4   5   <   Previous Page   |   Next Page   > This sample marketing plan was created with Marketing Plan Pro software. Situation Analysis Fressen Catering is a start-up company.  Marketing is critical to its success and future profitability.  Fressen offers creative, gourmet kosher catering for a wide range of events.  The basic market need is a high quality, creative kosher catering company servicing the Philadelphia Jewish......

Words: 10779 - Pages: 44

Marketing Plan

...DEVELOPING A MARKETING PLAN General 1. The purpose of a marketing plan is to determine the current situation a company is facing and then to generate marketing strategies and tactics in response. A quality marketing plan requires a careful analysis and understanding of the firm, its resources, and its customer base. Components of a Marketing Plan 2. Although there can be different formats which can be adopted, but a suggested sequence of marketing plan is as under:- a. Executive Summary b. Current Situation c. SWOT Analysis d. Marketing Objectives e. Target Markets f. Marketing Strategies g. Marketing Tactics h. Implementation i. Evaluation and Control Executive Summary 3. The executive summary appears first on this list of components, however, it is often written last. It summarizes the report for executives to read. It should be one to two pages in length. After an executive reads this section, he or she would have a basic grasp of the entire marketing plan. This should not be a teaser designed to get someone to read the plan. Instead, highlighting the content of the marketing plan should be the intent. Current Situation 4. The current situation involves an analysis of the firm’s internal environment, its external environment, its competitors, and its customers. Before decisions can be made about the future, it is important to assess the current status and situation. 5.......

Words: 3277 - Pages: 14

Marketing Plan

...students across the country through the viral effect of its marketing, growing sales and membership, and increasing visibility in the community. The marketing of the business will focus on providing value to the average college student both through the products sold and information provided through online outlets. We will provide active clothing for the active student. Durable jeans, sweaters, hats, t-shirts and many other various products that seek to match the student lifestyle. We will partner will student unions, fraternities, sororities, and other student organizations. This will give us the ability to create a website with customizable clothing that can be ordered with specific colors and lettering to match the school designs. PLANNING This marketing plan is designed to give us a blueprint for marketing our new brand, “Campus Gear”. This is the brand that will be brought directly to the college campuses and all merchandise will be fully customizable. We will be the brand that college kids turn to when they need the newest and best apparel. Our goals with this brand will include: * Using our expertise in marketing and online to promote a solid brand. * Identifying our strengths, weaknesses, opportunities, and threats. * Identifying the local market forces, target markets, and promotional opportunities. * Create an understanding of our five year plan and all financial goals We hope this marketing plan creates a long-term growth model for our retail......

Words: 2323 - Pages: 10

Marketing Plan

...Business marketing plan By: Abhijit Kumar Singh, Ali Altaweel, Robin Singh Parmar FALL: 2014 | | | | | INTRODUCTION TO MARKETING TAUGHT BY DEBORAH LAWTON | Executive Summary The following plan outline suggests marketing strategy and tactics for David’s Tea, a high quality loose- leaf tea provider that has aggressively expanded since its creation in 2008. David’s Tea has over a hundred stores located across Canada and the United States, and is continuing to expand the company in terms of locations and diversities of tea. For potential and current customer, David’s Tea targets the young, traditional and non -traditional tea drinkers, baby boomers and health conscious. It is offering a healthy and trendy drink to its customers. David’s Tea has strong brand with unique quality and blends, new flavours. The quality tea imported from all around the globe and is highly customized for the consumer. David’s tea focused on high customer service with their expert employees. The tea market in North America is expanding widely and steadily due to the health awareness of the mass population. David’s tea has cashed this scope and used this opportunity to expand their business. David’s tea is established and financially strong, and in need of a solid marketing plan to continue their explosive growth. Company History David Segal was a 28-year-old tea loving entrepreneur, when he started his business with his cousin Herschel Segal, who was a Canadian retail pioneer. They both...

Words: 2527 - Pages: 11

Marketing Plans

...Grade Received - "A-" Marketing plans are tools used by managers to guide the process of marketing. They contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed. Marketers must learn to do solid research in support of upcoming projects. The Unit 1 Individual Project is a research paper and should address the following: Provide a quick definition of marketing plans using your text. Include the following: Using an article from the library’s full-text databases, discuss an example of how a marketing plan helped make a product or service successful. On the other hand (using an article from the library’s full-text databases), discuss an example of how decisions in a marketing plan led to failure. Analyze what was different in the 2 examples. Abstract With marketing management, the marketing plan is one of the key factors to the success or failure of any type of product. This paper will define what a market plan is and give examples of how marketing plans has helped make a product or service successful and how they market plan has become a failure. This paper will also provide a quick overview of why some movies are considered a failure and extrapolate what could have gone wrong in the studio's plan with regard to forecasting demand for the project. Marketing Plan Successes and Failures Introduction Planning to market a product and how the plan is written can make or......

Words: 1728 - Pages: 7