Balanced Score

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Strategic Plan, Part III: Balanced Scorecard

Strategic Plan, Part III: Balanced Scorecard

Financial Scorecard

Objectives | Measures | Targets | Initiatives | Competitive Position | Prices are calculated to be competitive with other Blueprint services in the CSRA | The company should be in a position to offer competitive rates and remain profitable. | This goal can be achieved by lowering all of our overhead cost. | Profitability | Return on equity | Our company is looking for long-term profitability for a life time rather than profitability on a single transaction | This goal can be achieved by measuring our profit margins to ensure our organization is profitable. | Revenues & Cost | | | |

Internal Operations Objectives | Measures | Targets | Initiatives | Implement customer loyalty program | Customer habits and loyalty must be determined before conducting marketing operations. | Track customer behavior | Use data to develop marketing plan | Set short-term sales goals | Sales should be in line with competitors. | Company sales should improve | Data should be determined from competitors. |

Customer Value Objectives | Measures | Targets | Initiatives | Customer Satisfaction | Customer satisfaction should remain high and disputes should be resolved quickly | Churches that uses our services | Conduct market research about target audience. | Customer Value (Innovation) | Utilizing the newest technology | Offer technology that is new in domestic and international markets. | Build relationships with equipment manufacturers. | Employee focus on customer service. | Employees should be able to demonstrate high level of technical skills. | Monitor employee behavior with customers. | Incentive programs for employees that receive good customer feeback. |

Learning and Growth: Objectives | Measures | Targets | Initiatives |…...

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