In: Business and Management

Submitted By rizzele30
Words 4462
Pages 18
Far Eastern University
Institute of Accounts, Business and Finance

“DASH Advertising Agency”

Time period: 3 to 6 months with a budget of 20 million



I. Overview of Advertising Plan A. Industry Trends
Education in the Philippines has undergone several stages of development from the pre-Spanish times to the present. In meeting the needs of the society, education serves as focus of emphases/priorities of the leadership at certain periods/epochs in our national struggle as a race. Higher education in the Philippines is characterized by the diversity of its origin, plurality in its mission and regional accessibility. However, higher-education institutions established during the Spanish period were more monolithic and Catholic in orientation. It was only under American rule that there was diversity, plurality and greater regional accessibility. In the desire to have a sound democratic foundation, consistent with the tenets of democracy, the expansion of state higher education was equally matched by the growth of secretarian-sponsored higher-education institutions of both Catholic and Protestant persuasion. Higher education in Philippines began with the establishment of the University of Santo Tomas (UST) in 1611. With the founding of UST, it can be claimed that private higher education in the country preceded the state higher-education institutions were established before the arrival of the American: the University of San Carlos (USC), located in Cebu, which was originally founded as the Colegio-Seminario de san Ildefonso in 1595 by the Jesuits Antonio Sedeno, Pedro Chirino and Antonio Pereira; the Ateneo Municipal de Manila, founded in 1804, which eventually became the Ateneo de Manila University in 1959. Many students and professors throughout the world are no longer satisfied, as they used to be,…...

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