Bancassurance

In: Business and Management

Submitted By Nsajanov
Words 2052
Pages 9
Table of content

1. History and Definition…………………………………………………………………3

2. Evolution of Bancassurance……………………………………………………………4

3. Bancassurance Model………………………………………………………………….5 4.1 Simple agreement………………………………………………………………..5 4.2 Joint venture………………………………………………………………………5 4.3 Fully integrated…………………………………………………………………...5

4. Products of Bancassurance……………………………………………………………..5 5.4 Finance and repayments …………………………………………………………5 5.5 Credit insurance…………………………………………………………………..6 5.6 Simple standardized package products………………………………………….6

5. SWOT analysis………………………………………………………………………...6 6.7 Strengths ………………………………………………………………………….6 6.8 Weaknesses……………………………………………………………………….6 6.9 Opportunities……………………………………………………………………...7 6.10 Threats…………………………………………………………………………….8

6. Conclusion…………………………………………………………………………….8

1.History and Definition: Nowadays many financial institutions are trying to find new ways of earning additional money. One of the new and most profitable financial areas is Bancassurance. It is obvious that bancassurance was introduced by two strong financial organization bank and insurance companies. According to Marjorie Chevalier et al (2005) first companies which operated in this sphere were Spanish. It happened in 1970s when “ACM (Assurances du Crédit Mutuel) Vie et IARD (life and general insurance)” officially made cooperation between each other and started avoid intermediaries to make loan protection insurance and insure own consumers (Chevalier et al, 2005). It was first step to the new market. However, Bancassurance was firstly introduced in France in 1980s (Morgan, 1994). It was initially collaborated to provide insurance products by bank divisions. (Fiordelisi and Ricci, 2012). According to Gerard Binet (2012) France banks in early 1980s…...

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