Bcomm

In: Business and Management

Submitted By kimko
Words 1154
Pages 5
Knowing Your Audience Communication and Paper Release

Kimberly Vaughn

BCOMM/278

June 10, 2014
Joel Maier

Knowing you audience

In today’s society a crisis can present itself at any given time. Unfortunately, today Monday June 9, 2014 at approximately 4:15pm the Pixar Amusement Park suffered a huge tragedy. The Minions rollercoaster collapsed. One employee being pronounced dead on the scene also two adults and one child were injured and in semi critical condition. Since a crisis can arise at any time it’s best to be prepared on how to address the situation, the media, patrons, shareholders, employee’s and families affected by a crisis. According to Businessdictionary.com a crisis is defined as a critical event or point of decision which, if not handled in an appropriate and timely manner (or if not handled at all), may turn into a disaster or catastrophe. My name is Kimberly Vaughn and I am a crisis manager at Vaughn and associates. My job is to create a plan of action on how Pixar Amusement Park can overcome this tragic loss suffered. I will assess the crisis and propose a plan of action on how to address the audience and provide the best solutions and feedback possible; to relieve the company and comfort the public that the amusement park is safe for children and families to patronize. During this time I will draft two communications for the CEO and the president of the company to release on Pixar and its affiliates behave. First I have identified our target audience as patrons past present and future, victims, their families, shareholders and employees. Since our target market is mainly composed of children and families we need to provide an approach where we acknowledge some sort of responsibility for the incident. The CEO of the company needs to release a statement to the media and the public making it clear that this…...

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