In: Business and Management

Submitted By kimko
Words 1154
Pages 5
Knowing Your Audience Communication and Paper Release

Kimberly Vaughn


June 10, 2014
Joel Maier

Knowing you audience

In today’s society a crisis can present itself at any given time. Unfortunately, today Monday June 9, 2014 at approximately 4:15pm the Pixar Amusement Park suffered a huge tragedy. The Minions rollercoaster collapsed. One employee being pronounced dead on the scene also two adults and one child were injured and in semi critical condition. Since a crisis can arise at any time it’s best to be prepared on how to address the situation, the media, patrons, shareholders, employee’s and families affected by a crisis. According to Businessdictionary.com a crisis is defined as a critical event or point of decision which, if not handled in an appropriate and timely manner (or if not handled at all), may turn into a disaster or catastrophe. My name is Kimberly Vaughn and I am a crisis manager at Vaughn and associates. My job is to create a plan of action on how Pixar Amusement Park can overcome this tragic loss suffered. I will assess the crisis and propose a plan of action on how to address the audience and provide the best solutions and feedback possible; to relieve the company and comfort the public that the amusement park is safe for children and families to patronize. During this time I will draft two communications for the CEO and the president of the company to release on Pixar and its affiliates behave. First I have identified our target audience as patrons past present and future, victims, their families, shareholders and employees. Since our target market is mainly composed of children and families we need to provide an approach where we acknowledge some sort of responsibility for the incident. The CEO of the company needs to release a statement to the media and the public making it clear that this…...

Similar Documents


... | |2012/13 | | | | | | | |BComm; BComm International; BBLS | |Financial Accounting 3 | |Module ACC 30020 | |5 ECTS | | ...

Words: 2361 - Pages: 10

Comm 215

...Adding Alternative Fuel Vehicles to the Lotus Rental Fleet BCOMM 215 March 11, 2013 Sharon Bronson-Sheehan Adding Alternative Fuel Vehicles to a Fleet This year more than ever, Americans are beginning to be concerned about the use of petroleum, due to the significant cost increase of gasoline and diesel, possibility of global warming, and energy security. Abstract Fossil fuels have been a primary fuel source for the industrial world, for centuries. Fossil fuel costs have been at all-time high and the economy is being burdened with the cost of everyday commuting and traveling expenses. Consumers have been looking for new ways to reduce cost by looking into other means of transportation. In an effort to bring down the gasoline cost for his fleet, Lotus Car's Chief Financial Officer is looking at the possibility of adding alternative fuel vehicles to its fleet. Types of Alternative Fuel Vehicles: Today, there is numerous alternative fuel vehicles developed and being developed to compete with fossil fuel usage. According to the U.S. Department of Energy, more than a dozen alternative fuels are in production or under development for the use in alternative fuel vehicles and advanced technology vehicles. (U.S. Department of Energy, 2013) Vehicles are being powered by biodiesel, propane, ethanol, hydrogen, natural gas, and electricity. The most popular alternative fuel vehicles being used in today’s rental car fleets are hybrid, ethanol, and electric vehicles. ...

Words: 1861 - Pages: 8

Demonstrative Communication

...Demonstrative Communication Ronald Nicholas BCOMM 275 July 15, 2013 Michael Simmons It is a known fact that people use nonverbal methods to communicate. By using facial expressions, body movements, and the tone and affliction of voices, we can relay information between each other. However, when we communicate this way, there is a possibility of the message creating a misunderstanding because of the inability to either send or receive the message properly. Demonstrative communication is the term used for passing and receiving information utilizing these non-verbal clues. According to "Speech Improvement Resources" (2013), “An effective use of body language, as with other components of communication, is to make it a natural part of your verbal message” (para. 4). People who do not normally speak with their hands should avoid doing so if they are trying to convey an important message. Those receiving it could misunderstand the importance of it. Demonstrative communication involves the process of listening and responding, it can strengthen or weaken the senders’ position, and it can have a negative or positive effect on the receivers understanding of the information. Although it is very important that sender be clear and concise in their delivery, effectively delivering information using nonverbal clues also requires the receiver to listen and respond to the person who initiated the communication. If the sender and......

Words: 991 - Pages: 4

Demonstrative Communication

...Demonstrative Communication Eira Schweigert BCOMM/275 June 5, 2013 Patricia Munson Demonstrative Communication Communication is as diverse as the many cultures that not only incorporate our personal lives but our professional as well. One of the many facets of communication is demonstrative that include nonverbal and unwritten communication. Nonverbal and unwritten communication consists of body language, facial expressions, tone (vocal variations), and personal style. Author’s Cheeseboro, O’Connor, and Rios (2010) stated (p.7-9) that there are seven types of nonverbal variations of communication: chronemics (use of time), proxemics (use of space), oculesics (eye contact), kinesics (gestures and facial expression), haptics (touch), vocalics (vocal variations), and personal style. Chronemics is how people regard time. Cultural differences and a person’s own sense of timing can influence this. How much time it takes to communicate a message can affect its meaning. Proxemics refers to the distance you stand when talking to others as well as how you regard territory. Different cultures have different variations to the distance they stand when speaking to others. Standing to close can cause another person discomfort and to act defensively which is not conducive to a productive work environment. Territory refers to the relationship to fixed space. One must be aware of personal space and territory when interacting with others. Oculesics is related to territoriality and...

Words: 508 - Pages: 3

Management Control System Sylabus

...Management 3131-Fall 2009 Management Control Systems Instructor: E-Mail: Office: Phone: Class Time: Office Hours: Jim Hayes, CMA, MBA, BComm jhayes@nait.ca T-400 NAIT Campus(Business Center) 471-7419 6:00-8:50 PM Thursday 4:00-6:00 Thursday-UOL Edmonton Campus By Appointment Course Texts Cost Accounting: A Managerial Emphasis, Charles T. Horngren, George Foster, Sirkant M. Datar & Howard D. Teall, Fourth Canadian Edition, Prentice Hall. OR Cost Accounting: A Managerial Emphasis, Charles T. Horngren, George Foster, Sirkant M. Datar & Howard D. Teall, Fifth Canadian Edition, Prentice Hall. AND Management Control Systems, Robert N. Anthony & Vijay Govindarajan, Twelfth Edition, McGraw-Hill Irwin. Course Description Management 3131 is the second half of a two-semester course in intermediate management accounting. Management accounting is generally divided into two major components-cost accounting and management accounting and control. Management 3130 deals with cost accounting and this course, Management 3131 deals with management accounting and control. Management control is the process by which managers influence other members of the organization to implement the organization’s strategies. As such, it deals with people and behaviour and is often referred to as behavioural accounting. The course shall consist of two types of learning situations. We will use cases from the Anthony and Govindarajan text to develop critical thinking skills, analytical skills, as well as oral and......

Words: 2799 - Pages: 12


...iPad (current version - Wi-Fi/16GB), parking, books, some meals, Career Management, and 3 hours of executive coaching. ** Please note that these amounts are subject to Board of Regents Approval * Study time outside of class = Average 20-25 hours per week including time with teams * For questions about Financial Aid please contact rcbfinancialaid@gsu.edu International Student Information: * International Student Orientation is required of all international students in F-1 or J-1 status, and students that intend to change their status to F-1. International Student Orientation is scheduled as follows: * Spring 2014 Semester: January 8 – 9, 2014 * If you have been required to take the Business Communications course (BCOMM 7255) additional tuition costs will be assessed at the non-resident rate. For additional questions please visit International Student and Scholar Services at www.gsu.edu/isss. *This Fee Schedule is tentative and subject to change. _____________________________________ Applicant Signature...

Words: 477 - Pages: 2

Abortion Prohibited

...Abortion Prohibited Kim Hawkins BCOMM/275 5/20/2013 Barbara Psachos Abortion Illegalized Abortion is murder, plain and simple. It is the extermination of an unborn child. I never did understand how anybody could be pro-abortion but preach others to take responsibility for their actions. So many women look at sexual intercourse as a recreational sport because there is an easy way out. Free clinics and most physicians’ offices you go to offer free birth control options and protection. Why would you not want to take advantage of that? The United States has the highest teen pregnancy rate than any other country. “About 820,000 teens become pregnant each year.” (Teen Help 2013) My cousin, a sophomore in high school, once told me that her friends were all sexually active because they knew there was a way out if they were to get pregnant. Is that the message we are trying to send our children? That they do not have to take responsibility for their actions? If these so called “concerned mothers” that petitioned to have all contraceptives removed from the school would take a step back and look at the bigger picture, they would see that just because they removed contraceptives does not mean that these teenagers are going to stop. It just means that they are going to rely on a different method. From my own experiences, I am as fertile as they come. That is how I ended up with my three beautiful children. However, I took the necessary steps to prevent any further pregnancies......

Words: 603 - Pages: 3

Term Questions

...com.gh/books?isbn=1466615842 Galup, Stuart D. - 2012 - ‎Business & Economics Non-ownership: Services regularly do not entail transfer of ownership. ... Customer may rent a car for specific time and use it, but he/ she does not own it. ... The mentioned characteristics present several challenges for design, management, and ... In their formulation of service production process, customers act as suppliers  ... 7. [PDF]1 Introduction to Operations Management - McGraw Hill ... novellaqalive2.mhhe.com/sites/dl/free/0070965390/.../samplech01.pdf * Every business, whether in manufacturing or services, uses processes or operations... day, face a wide variety of challenges in the twenty-first century. .... like I did. Brent Snider, BComm, CMA. 5. Operations Management in Practice ..... and services is that the customer does not have to be present when the good is actually. 8. [PDF]Challenges in transforming manufacturing organisat... http://dspace.lib.cranfield.ac.uk/.../Challenges_into_transforming_manu... * * by V Martinez - ‎2010 - ‎Cited by 121 - ‎Related articles Journal of Manufacturing Technology Management, Volume 21, Number 4, 2010, ...Purpose – The purpose of this paper is to present challenges experienced by UK ....Many manufacturers offer services, but may not use services as the basis of ..... “I think it was traditional ... ponderously slow in the way that we did things,  ... 9. Business Expansion - Reference For......

Words: 666 - Pages: 3

Pro of Immigrants

...Pros of Immigration Irineo JR Nunez BCOMM/275 02/19/2015 Wesley Page Pros of Immigration “With over 11 million immigrants in the United States illegally (as of 2012), the issue of illegal immigration continues to divide Americans,” (What Are the Solutions to Illegal Immigration in America?, 2014). I feel this statement should be corrected and instead of the word “divide” it should be “unite”. Reason being is for decades and centuries immigrants around the world have traveled to different countries for the same common goal. To better ourselves and with hard work we will persue to our personal growth. Here in United States, people say that with illegal immigration in our states will have the benift to increase our US economy through additional tax revenue, the increase of money circulation, and low-cost labor. Many Americans despite immigration because immigrants come to United States soil with motivation and replace those who wont perform specific job duties. Illegal immigration can benefit us in numerous ways and according to the website apecsec.org, it states, “Illegal migrants who own real estate properties will be obliged to pay taxes and this will benefit the country where they go. Real estate agents including the brokers will get commission coming from the real estate transactions made between them and the immigrants. Financial & auto insurance loans will make the country’s income even higher,” (Illegal Immigration Pros and Cons, 2014). Also, giving......

Words: 460 - Pages: 2


...ENGL 100 + MGMT 100 MGMT 202 MGMT 260 + 261 ACCT 252 + 253 ENGL 101 + 150 ACCT 250 + 251 BFIN 250 + 251 LEVELS 1 TO 3 QU1 MATH 125 or STAT 105 BUEC 232 + BUS 336 MA1 ENMN 301 ADMN 250 BUS 254 or 551 Business Communication CM1 ENMN 312 or BCom Degree ENGL 110 + TWC 164 BBA Degree ENGL (110 or 181) + ENGL 191 or BBA Degree or BComm Degree Financial Accounting: Liabilities & Equities BSAD 1090 ADMN 165 + BUSM 260 BUS 290 CPSC 101 + MGMT 217 BCPT 150 + 250 BUAD 283 FA3 ADMN 251 + 254 BUS 320 + 321 ACCT (255 + 265) or BBUS (320 + 321) Corporate Finance Fundamentals Managing Information Systems FN1 ENMN 417 ADMN 252 + 255 ADMN 167 + 269 or CPSC 132 + ADMN 269 BUS 312 MNGT 210 or BBUS 312 MS1 ENMN 321 BUS 237 BSAD 1091 Business Diploma– Accounting Business Diploma– Accounting Business Diploma– Accounting Business Diploma–Accounting or BBA Degree–Accounting Accounting Business Case Advanced Accounting Management Personal & Corporate Taxation BC1 Business Diploma– Accounting BBA–Accounting BBA–Accounting or BComm–Accounting or Accounting Tech Diploma BSAD 1057 BSAD 1060 BSAD 1064 BSAD 1062 BSAD 1051 BUS 218 or BUS 318 + BUS 292 Bus 222 or Bus 223 + Bus 323 BUS 420 BUS 421 BUS 219 or BUS 419 MGMT 203 TAX 250 ACCT 254 BUAD 365 + 366 BUAD 208 or BUAD 280 + 369 MA2 TX1 AU1 BC2 AT1 FA4 C C+ ADMN 253 + 257 ADMN 259 BUS 322 + 424 BUS 329 BUS 426 BBUS 325 +......

Words: 4906 - Pages: 20

Knowing Your Audience and Communication Bcomms/275

...Knowing Your Audience and Communication BCOMMS/275 The article Over 30 workers trapped after Chilean copper mine collapse by Weik, 2010 gave a poor accounting of the issue at hand. The flow of the article was poor, and the communication itself offered the copper miner families and employees of the company little information and no clear next steps. During times of emergency, clear and concise communications are critical. Companies should have communication plans in place to act swiftly and effectively in emergency situations. Crisis plans should be developed, ready for use when necessary. It is during these times that companies do not have the luxury to pour through materials and follow long procedures to act on the matter at hand (Woods, 2006) Effective communication is essential in the response and recovery phases of emergency management. It helps with decision making, assists in selecting from the various forms of communication, and identifies gaps in notification and response communications. Employers should communicate with their employees so they can respond in an accurate, professional, and timely manner. They need to know what to do, what steps need to be taken, and how to prioritize key functions (Woods, 2006) In the instance of the Chilean mine collapse, when disaster struck, both the family members of the miners and the employees of......

Words: 1244 - Pages: 5

Mba Career

...help you develop leadership skills through a variety of team experiences and classroom instruction. We also provide a comprehensive personal and career development program to assist you in finding meaningful employment. Your MBA experience will be enriched by the opportunity to study with a small cohort of students from a variety of domestic and international backgrounds. 16 FAL L 2013 care erop ti o n smaga zin e.com /M BA CAD ($)45,000/ Total Program Cost EMBA Entry Requirements: Min. GMAT Score: 550 Min. TOEFL IBT: 100 Min. IELTS: 7 Min. Years of Work Experience: 2 Advanced Standings: Must have taken two courses in the subject area covering 80 percent of the material and achieved B+ or higher. Four year BComm or BBA grads with a CGPA of 3.5 or higher may be eligible for our accelerated program (13 courses). Application Fee: CAD ($) 70 Contact Name: Leah Ray, Managing Director, MBA Program Email: mba@smu.ca Phone: 01-902-420-5002 Website: smu.ca/mba By Danielle Klassen How to use social media to build valuable connections T hey’ve become the trademark—or perhaps the addiction—of our generation. They’re the ultimate procrastination enabler and homework diverter. Our fingers itch to check them the second a web browser opens. Facebook and other social media sites steal countless minutes of our days and offer little in return. Ca reer O p t io n s M BA FA LL 2 0 1 3 17 Rather than wallow......

Words: 9608 - Pages: 39

Bcomm 275 Week 2

...Demonstrative Communications Jeremy Gill BCOM275 5/18/2012 Kamal Faour Demonstrative Communication Demonstrative communication is explained as the process of sending and receiving messages from a sender to a receiver by expressing how he or she may be feeling and thinking and involves exchanging thoughts, messages, or information. People communicate in different ways, with the three typical types being verbal, nonverbal and visual (Nayab, 2011). We present limited or non-engaging body language; others may interpret that as not having an interest in the interaction. That perception may not be accurate but that is how it may be viewed. This can have a serious impact particularly when during job interviews, client introductions, working with colleagues or networking (SIR,LLC 2012). Demonstrative communication reinforces verbal communication. For example, dressing properly, a firm handshake and a friendly demeanor can speak volumes about the kind of person someone may be at a job interview. If done correctly the interviewer may see that this person is serious about the job in which they are interviewing for. A person can rely on these qualities to reinforce his or her verbal performance. When a person meets someone for the first time, they can tell if the other person is friendly, not only because they say hello, but because they smile, maybe they extend a hand invoking a handshake, and face him or her. A person can better understand what others think about him......

Words: 771 - Pages: 4

Bcomm 275

...Assignment 1.1: Communication Process Model: Scenario 1 Directions: Think of a misunderstanding you experienced when communicating with someone else at work, home, or school. Then fill in the blanks of the chart below. |Who was the sender? | | |Supervisor | | |Who was the receiver? | | |Employee | | |What was the message? | | |Deadline to turn in completed paperwork due ASAP | | |What channel was used to send the message? | | |Face to Face | | |What was the misunderstanding that occurred? | | |Did not know the exact time when the files were due, just given a general answer of “ASAP” | | |How could the misunderstanding have been avoided? | | |The supervisor should have specifically outlined when the files were due...

Words: 422 - Pages: 2

Demonstrative Communication

...Demonstrative Communication Charles Cowan BCOMM 275 June 18, 2012 Dr. Linda Vallejo “Demonstrative communication includes nonverbal and unwritten communication and involves such things as facial expressions, tone of voice, and body language.” (University of Phoenix, 2011, Course Syllabus) When you are talking to someone or someone is talking to you. You can tell a lot about how well the person is listening and understands what you are saying. Usually we only focus on what the other person is saying, some people see our whole body as a way to communicate with each other. There are many levels and moving parts in communication. We rely on both verbal and non-verbal forms of communication in order to send, receive, translate and respond to each other (Cheesebro, O’Connor, Rios, 2010). The spoken or written word only comprises of about 7% of our communication with each other. The other 93% is made up of voice quality and non-verbal communication (Heathfield, 2011). When you are talking to somebody and there is no eye contact this can mean several different things such as the listener does not understand what the speaker is talking about or the listener is not interested or intrigued as to what the speaker is talking about. If they are looking at you but have a perplexed look on their face this shows they are listening but also shows a misunderstanding about what the speaker is talking about or what the speaker is saying is utterly wrong or off the...

Words: 906 - Pages: 4