Bella Healthcare India

In: Business and Management

Submitted By mvip86
Words 1210
Pages 5
BRIEF CASES

HARVARD 'BUSINESS
PUBLISHING 4440
APRIL 2 7 , 2 0 1 2

DOROTHY LEONARD SUNRU YONG

Bella Healthcare India
Joseph Cherian, country director of Bella Healthcare in India, wondered whether his team was ready for Project TKO. He listened intently as Jeremy Manning, his director of research and development, described the pros and cons of the project, a proposal to develop a new portable electrocardiograph machine (EKG) specifically for the Indian market. Cherian believed the time was right to tackle the tough, but fast-growing Indian market. The key question was whether Bella India's local R&D team, under Manning's direction, was ready to lead the product development: My goal has always been to develop products that serve emerging markets and make healthcare more accessible. I think medical device companies are learning that this can be done most effectively by those who know these markets best. We should develop our affordable EKG in India, for India. Bella India has proven itself in manufacturing and costengineering; this is the next logical step. The endeavor was not without risk. The costly failure of Project Baton, a global product development effort, was fresh on everyone's mind. Failure with Project TKO would not only hurt Bella Healthcare's overall profitability, it would undermine Cherian's case that the India operation was ready for more challenging product development undertakings. £ | ^E o^| f§§ l^ff 21 ® ggo >^ 8 | j> | ^ji f£ |
%^ E

111 I- | § J~ s o[ 1

lit
Industry Background: Electrocardiogram Equipment
Electrocardiography, commonly referred to as EKG or ECG, is the measurement a n d interpretation of the electrical activity of the heart as it contracts. A n EKG enables physicians to assess cardiac health—the regularity of heartbeats, the size and position of the chambers, the identification of disorders, and the presence of…...

Similar Documents

Healthcare Delivery in India - Effects of Public Policy, It and Insurance

...Healthcare delivery in India - effects of Public policy, IT and Insurance Bhavik Kaul 1 Gaurav Dalvi 2 Great Lakes Institute of Management, Chennai October 2012 Abstract The global healthcare industry has greatly transformed itself into a professional service system, wherein each stakeholder has to justify its performance. In the increasingly globalized market, private healthcare providers have started dominating the supply side. Healthcare sector in India needs to be reoriented globally towards excellent service promotions and healthcare be made available at lower cost. With this view we plan to study the impact of various factors on the quality of healthcare delivery in India over the next decade. This research will attempt to verify the impact of the mentioned crucial factors on the Healthcare delivery in India through an empirical research and provide some assessment of the deficit in access to health services through structured integrated way called the Gaps Model of Service Quality which will take into account significant gaps identified & suggest methods to close the gaps. These suggestions will be used to make recommendations towards a 10 year incremental National Health Plan. 1. Theory & Hypothesis The 3 areas that we intend to include into our study of the healthcare landscape are – 1) Public Policy 2) Insurance 3) Healthcare Information Technology Systems (HIT) a. Hypothesis 1: Favorable National Health policies will have a positive......

Words: 2192 - Pages: 9

Emerging Market Healthcare in India

... A growing healthcare sector Healthcare is one of India’s largest sectors, in terms of revenue and employment, and the sector is expanding rapidly. During the 1990s, Indian healthcare grew at a compound annual rate of 16%. Today the total value of the sector is more than $34 billion. This translates to $34 per capita, or roughly 6% of GDP. By 2012, India’s healthcare sector is projected to grow to nearly $40 billion. The private sector accounts for more than 80% of total healthcare spending in India. Unless there is a decline in the combined federal and state government deficit, which currently stands at roughly 9%, the opportunity for significantly higher public health spending will be limited. Growing population and economy One driver of growth in the healthcare sector is India’s booming population, currently 1.1 billion and increasing at a 2% annual rate. By 2030, India is expected to surpass China as the world’s most populous nation. By 2050, the population is projected to reach 1.6 billion. Figure 1: India is forecast to grow by at least 5% a year for the next 45 years 8% 7% 6% 5% 4% 3% 2% 1% 0% Brazil China India Russia 2000- 2005- 2010- 2015- 2020- 2025- 2030- 2035- 2040- 20452005 2010 2015 2020 2025 2030 2035 2040 2045 2050 Source: Goldman Sachs Emerging Market Report: Health in India 2007 PricewaterhouseCoopers 1 This population increase is due in part to a decline in infant mortality, the result of better healthcare facilities......

Words: 6564 - Pages: 27

Bella

...ition THE COMPANY Bella's is a full service day spa and hair salon featuring a wide variety of spa treatments including full body massages, body scrubs and wraps, European facials, specialty m manicures and pedicures, skin treatments, waxing, and complete varieties of cuts, conditioning treatments and ts, chemical services for the hair. Exclusive lines of hair and body products are also available. Exclusive Bella’s also features a retail department which specializes in unique custom jewelry. Bella’s flagship store and headquarters are in a city with a population of approximately 250,000 people in the southern United States. It also has spas/salons in four other smaller cities (all with populations over 40,000) in the same state. Last year, Bella averaged approximately 25 00) employees per store; annual sales last year were approximately $ $3,000,000, a decrease of 12% from the previous year. The company lost money last year for the first time since its initial year of operation. The management of Bella’s considers the firm to be a one one-of-a-kind establishment kind serving a wide segment of the population The success and growth of Bella’s has far exceeded population. all Illa Fitzgerald’s (the founder and owner of the business) original expectations. COMPANY HISTORY The company was founded twelve years ago by Illa Fitzgerald, a former beautician/massage therapist who had worked in the salon industry since finishing cosmetology ho school at age 21. She used an SBA loan,......

Words: 3936 - Pages: 16

Hisory of Healthcare (America and India

...Grade Recieved - "B- " Professor's comment: "Your paper skips to quickly from the early 1900s to contemporary periods, hospitals to healthcare in general, etc. Not well organized to the assignment questions. The portion on India doesn't provide a timeline comparison with the US." Using references other than those contained in this unit, research information on the historical development of health care, and complete the following for your assignment: Trace the major historical developments of hospitals in the United States. Identify the major historical events of hospitals in a country outside of the United States. Compare and contrast the history of both countries' hospitals, and discuss which one you feel has evolved to more effectively provide patient care. Be sure to provide rationale for your choice of which hospital more effectively provides care. Abstract No matter what part of the world one may live in, there is a rich history within those cultures. There are also history backgrounds of their hospitals and how they came to be. The objective of this project is to take a closer look into the historical developments of hospitals within the United States and India and based off their developments, which of the two grant superior effective care. The development of health care facilities has a long history no matter what part of the world they are in. Many techniques and standards have been lost and gained throughout the years. What all......

Words: 1704 - Pages: 7

U.S. Healthcare vs Canada and India

...the other countries you chose. Abstract United States has many strengths and weaknesses within the healthcare system. In this case, we are going to focus on the strengths of the healthcare system in the United States and how they measure up to the healthcare system in two other countries. Those countries on India and Canada. The healthcare system within the United States is one of the best in the world. In order to receive a better understanding of the strength of the United States healthcare system, we have to dive into the healthcare systems of other countries. Real life questions were asked, from individuals from two different parts of the world in two different hospitals and how they felt about the healthcare system in the native countries. Once the healthcare systems of India and Canada have been explained, we can dive into the strength of the healthcare system in the United States. The life expectancy of individuals within India is 69 years, which is far lower than the United States average, which is 78 years. Access to medical care and malnutrition continue to be a major problem facing the Indian people. Although it is one of the fastest-growing economies with a thriving middle class, 26% of the population lives below poverty line. About 456 million live on less than $1.25 a day and 46% of children are malnourished. Healthcare within India government financed and government run, but for many people accessing that care is a challenge. In......

Words: 1865 - Pages: 8

Corruption in Healthcare Services in India

...Health care services in India are facing different challenges from inadequate finance and poor management to inequity in terms of quality and access (Ramani-Mavalankar, 2006). However, corruption is that underlying problem, which if not tackled, would prevent from resolving all other kinds of difficulties (Potter, 2003). Therefore, in this essay I have endeavoured to understand the forms in which corruption is prevalent in Indian Healthcare Services. Along with this, I have also tried to suggest certain measures which would help tackle corruption. The former president of Medical Council of India, Mr.Ketan Desai has been charged with corruption both the times he has been elected for the post. Despite his removal in 2001 following the charges, he was re-elected by the Government of India in 2009 (Pandya 2009). Thereafter in 2011 Mr Desai was arrested by the CBI for accepting a highly culpable amount of bribe from two medical colleges seeking recognition. (Chauhan, 2011). Mr Desai justifies the definition of corruption by Transparency International, as the result of misused powers to benefit personally instead of doing public welfare (Vian, 2007). Moreover, this definition would be appropriate for the Government of India who elected a person with history of fraud to be the president of the central health governing body of the nation. Health sector, in any nation, is a vast network involving different participants at each stage ( Hussmann,2011). Therefore it becomes......

Words: 1508 - Pages: 7

Bella Health Care India

... Should Bella Healthcare India take on Project TKO and develop an EKG specifically for the local market?  Why or why not? TKO, “Technical Knockout”, is single channel EKG, Bella Healthcare India is planning to launch in Indian market. As per my opinion, Bella has many reasons to take up this opportunity. I will categorise these reasons in two broad categories, External and Internal factors. First external factor that affects decision of Bella to take TKO is large population of India with insufficient health care services. India’s population is large and growing but healthcare facilities are not growing with the same rate. Also most of the medical facilities of the country are concentrated in urban areas, leaving rural area with insufficient healthcare facilities. Unfortunately, most of the Indian population stays in small towns and villages. Another fact, in line with this, is availability of less no of physicians and specialists in the field of heart diseases. This has created room for medical services and devices sellers to expand their businesses in the country. The EKG global revenue chart shows that between 2010 and 2015, 9% – 12% of the global revenue will come from Asia-Pacific. As one of the second highest population country in Asia-Pacific, India will definitely contribute major portion of the revenue. The figures in the chart substantiate the fact that Bella has good scope to expand its services in the country. Second factor that helps Bella to take go ahead......

Words: 1387 - Pages: 6

Bella Health Care

...Bella Health Care This case study is on Bella Healthcare (Leonard & Yong, 2012), which was originally set up as a manufacturing facility in St. Louis, Missouri, for developing Holter monitors. It later expanded to various cardiology equipment including EKGs. The analysis below focuses on whether Bella India is ready to lead a new product development project for the local market. Bella India moved from low value-added activities to high-value capabilities like product development: Bella Healthcare started another manufacturing location in Bangalore, India. Its decision was based on the following factors: supporting infrastructure, industrial center, and a trained English-speaking labor force. Bella’s products are commercially oriented and usually improvised versions of existing products. The Bangalore facility was focused on manufacturing and production. The products at this facility were less expensive and of superior quality. Bella India was only given production and manufacturing responsibilities. Because of its success, in 2003 Bella Healthcare India formed a joint product development venture with its parent company and established its first R&D team with the help of Jeremy Manning. Most members of the R&D team were young graduates with little experience in medical technology product development. The team was sent to the United States for training. The India team excelled in technical knowledge but had to hone their innovative and creative skills in a mixed......

Words: 1034 - Pages: 5

Tqm in Healthcare in India

...to passengers.        This information is a good guide to management as it brings out the strengths of the company and the areas where the company needs to improve the service quality.   AVIATION INDUSTRY PROFILE HISTORY OF INDIAN AVIATION INDUSTRY: The first commercial flight in India was made on February 18, 1911, when a French pilot Monseigneur Piguet flew airmails from Allahabad to Naini, covering a distance of about 10 km in as many minutes. Tata Services became Tata Airlines and then Air-India and spread its wings as Air-India International. The domestic aviation scene, however, was chaotic. When the American Tenth Air Force in India disposed of its planes at throwaway prices, 11 domestic airlines sprang up, scrambling for traffic that could sustain only two or three. In 1953, the government nationalized the airlines, merged them, and created Indian Airlines. For the next 25 years JRD Tata remained the chairman of Air-India and a director on the board of Indian Airlines. After JRD left, voracious unions mushroomed, spawned on the pork barrel jobs created by politicians. In 1999, A-I had 700 employees per plane; today it has 474 whereas other airlines have 350. For many years in India air travel was perceived to be an elitist activity. This view arose from the “Maharajah” syndrome where, due to the prohibitive cost of air travel, the only people who could afford it were the rich and powerful. In recent years, however, this image of Civil Aviation has undergone a......

Words: 8406 - Pages: 34

Bella

...4440 APRIL 27, 2012 DOROTHY LEONARD SUNRU YONG Bella Healthcare India Joseph Cherian, country director of Bella Healthcare in India, wondered whether his team was ready for Project TKO. He listened intently as Jeremy Manning, his director of research and development, described the pros and cons of the project, a proposal to develop a new portable electrocardiograph machine (EKG) specifically for the Indian market. Cherian believed the time was right to tackle the tough, but fast-growing Indian market. The key question was whether Bella India’s local R&D team, under Manning’s direction, was ready to lead the product development: My goal has always been to develop products that serve emerging markets and make healthcare more accessible. I think medical device companies are learning that this can be done most effectively by those who know these markets best. We should develop our affordable EKG in India, for India. Bella India has proven itself in manufacturing and cost- engineering; this is the next logical step. The endeavor was not without risk. The costly failure of Project Baton, a global product development effort, was fresh on everyone’s mind. Failure with Project TKO would not only hurt Bella Healthcare’s overall profitability, it would undermine Cherian’s case that the India operation was ready for more challenging product development undertakings. Industry Background: Electrocardiogram Equipment Electrocardiography, commonly......

Words: 5833 - Pages: 24

Bella Make Life

...hierarchy; however, in “Bella Makes Life” by Lorra Goodison, Goodison turns these roles upside down. In her short story she explores the masculinity insecurities the protagonist Joseph, faces as the stereotypical Jamaican gender roles shift in his relationship with his counterpart Bella. As the mother of Joseph’s children, Bella, went over to New York for a period of a year, Joseph had to encompass the role of a father and a mother in his children’s life. This causes Joseph sense as a man to be fogged as he dealt with the issues internally. Instead of it being Bella’s responsible, Joseph was now in charge of making sure that his children were sent to school neat and clean. It even went to as far that he learned how to plait his daughter hair in order to insure that she looked presentable. His friends began to laugh at him because it seemed like he had gave up on relations with women all together. The fact that even his friends saw a change in him added to the resentment he had for Bella leaving to explore New York and him having to assume her role. As he began to become sort of a “surrogate mother” his power as the man in his relationship with Bella changed when she returned back to Jamaican. The new forward and bold Bella that emerged off the plane first seemed to be refreshing; however, as her stay in Jamaica became longer Joseph dominates in their relationship began to deteriorate. Questions that women in Jamaican culture normally would not ask a man the new Bella felt......

Words: 712 - Pages: 3

Bella Healthcare Project

...BELLA HEALTHCARE INDIA Project Plan Centennial College Juliana Goes – 300685822 Maria Chernobrovkina – 300675947 Timothy Jogbodo – 300673137 Virendra Sabbanwar – 300677485 PMGT 428 – 103 Bob Xourafas June 18, 2012 Table of Contents PROJECT INITIATION 1 Project Charter |Prepared by: Maria Chernobrovkina |Date: Jun 15, 2012 | |Project Title: Bella Healthcare India | |Project Start Date: Jun 18, 2012 |Project Finish Date: Jul 25, 2012 | |Budget Information: The project’s budget is $ 100. | |Project Manager: Virendra Sabbanwar – +1(647) 721-0678 – vsab@my.centennialcollege.ca | |Project Objectives: | |Choosing an international project topic; | |Receiving approval of the international project topic – “Bella Healthcare India”; ......

Words: 1982 - Pages: 8

Case Study: Ge Healthcare in India: an (Ultra) Sound Strategy?

...Case Study: GE Healthcare In India: An (Ultra) Sound Strategy? What are the basic facts? GE Healthcare India, a joint venture between General Electric (GE) and the Indian multinational Wipro Ltd., had ended the 2005-2006 year with a significant rise in sales of 10% since last year. They were the market leader in the $77 million ultrasound machine market, beating its competitors, which included Siemens, Toshiba and Philips. The president and CEO of GE Healthcare India, V. Raja read the newspaper headlines which described how government officials in Hyderabad had been confiscating ultrasound machines that they suspected were being used illegally to determine the sex of unborn children. The article featured a poster for GE ultrasound machines, a police officer wrapping up an ultrasound machine and a pregnant belly (Wicks, 2014). As a result of these news articles, 102 clinics had their registrations suspended, police seized 112 ultrasound machines and three suppliers, including Wipro GE Healthcare had been accused of supplying machines to clinics without registering them with the government. This controversy could affect GE Healthcare India’s sales for the next fiscal year and its reputation. What are the ethical issues? The 2001 Indian census revealed that there were 927 girls to every 1000 boys, down from 945:1000 in 1991 and 962:1000 in 1981. By 2001, 14 districts had a ratio of less than 800:1000. A 2006 study confirmed, after analyzing data from more than 1.1......

Words: 1129 - Pages: 5

Healthcare Sector in India

...Case Analysis on “ Colgate Max Fresh: Global Brand Roll - Out “ BY Group – 8 Situation Analysis Company Background * 10.6$ billion revenue (2005). * Operating in 200 countries. * 70% of sales outside USA. * Two core product segments: Oral personal & home care pet nutrition segments. Organization structure * Regional presidents with P&L responsibility. * Global business development groups organized by category. Year 2004 * Reported +6.5% unit volume growth. * +7% sales dollar growth. * +0.1% point growth in gross profit margin to 55.1% . * Colgate launched world’s first commercial toothpaste in 1873. * In 1955, P&G launched first fluoride toothpaste – Crest. * By 1990, virtually all toothpaste in U.S. offered fluoride protection and consumers evolved to additional oral care concerns. * In 1997, CP launched Colgate Total promising 12 hours protection against full range of oral health problems. Colgate max fresh product development * Global research and development works with CIC’s to develop new products. * CMF utilized patented technology of dissolvable mini breath strips as a point of differentiation. * Product consisted of small pieces of “Tape”, packaged in a convenient carrying case which dissolves on the tongue releasing a flavor designed for fresh breath . Initiatives & cannibalization * Four factors involving franchise growth: 1. Consumer substitution 2. Market Spending ...

Words: 1478 - Pages: 6

Healthcare Tourism in India

...Promoting Healthcare Tourism in India Case Briefs With the world-class medical expertise, nursing care, and the low cost, which is almost one-sixth of treatment expense in developed countries, healthcare tourism in developing countries shows a great trend in the future. In the view of the huge and ever-expanding market, a number of countries were actively promoting healthcare tourism, including Thailand and Singapore, etc in Asia. How should India position itself as a healthcare tourist centre? There were several important strategies to be addressed in the proposal. India had strong competitive advantages to take on an increasingly important role in this sector. However, the current reliance on players in the private sector to foster and meet overseas demand was not sufficient to maximize business opportunities. Support from the Indian government in terms of a comprehensive, well-designed expansion plan was also needed. Furthermore, India should clarify following alternatives: Should India emphasis more on capabilities in complex medical treatments or its vacation aspect? Should it aim at attracting foreigners from nearby countries or long-haul visitors from America and Europe? India has a long history on the tourism in term of culture, architecture, yoga, pilgrimage. As new developing high-tech country, India also has advantage in medical treatment because of its competitive medical price and service quality. However, medical treatment needs strong support by the......

Words: 488 - Pages: 2