Biotech Internal Analysis

In: Business and Management

Submitted By jkindred
Words 5057
Pages 21
Genomic Health, Inc.
External Analysis Report

Presented to: Dr. Karen Middleton
Texas A&M University – Corpus Christi

Submitted by:
Jacinda Martinez
Jennifer Kindred
Shiwei Chen
Yang Gao
Ying Zhang

October 16, 2013
TABLE OF CONTENTS LIST OF TABLES iii EXECUTIVE SUMMARY iv INTERNAL ENVIRONMENT 1 MISSION STATEMENT 1 FINANCIAL RATIO ANALYSIS 1 STOCK ANALYSIS 2 VRIO TEST 3 CORE COMPETENCIES 3 Research & Development 3 Patents 5 Management Team 6 Reputation 7 CURRENT BUSINESS AND CORPORATE LEVEL STRATEGY 9 Business Level Strategy 10 Corporate Level Strategy 10 STRENGTHS AND WEAKNESSES 13 Strengths 10 Weaknesses 10 SWOT MATRIX 13 REFERENCES 25

LIST OF TABLES (need to redo these for internal tables) Table 1: Strategic Group Dimensions 13 Table 2: Liquidity Ratios 14 Table 3: Leverage Ratios 15 Table 4: Activity Ratios 15 Table 5: Profitability Ratios 16 Table 6: Growth Ratios 17 Table 7: Stock Analysis 18

MISSION STATEMENT Genomic Health is dedicated to addressing the difficult challenges of cancer treatment by utilizing genomics to help physicians and patients choose the most appropriate treatment options with optimal confidence.
Table 1: Nine Components of a Mission Statement Customers | Yes | Products/Services | Yes | Markets | Yes | Technology | Yes | Survival, Growth, Profitability | No | Philosophy | Yes | Self-Concept | Yes | Public Image | No | Employees | No |

FINANCIAL RATIOS ANALYSIS
Cancer Genetics and Foundation Medicine were new public companies, so there were no history records for them before 2011.
Figure 1: Current Ratio

Table 8: Current Ratio Current Ratio | 2008 | 2009 | 2010 | 2011 | 2012 | Cancer Genetics | - | - | - | 0.76 | 0.18 |…...

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