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Careers in Marketing


Careers in Marketing

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carEErs IN markETINg
2008 Edition ISBN: 978-1-58207-759-8


Copyright 2008 WetFeet, Inc. All rights reserved. This publication is protected by the copyright laws of the United States of America. No copying in any form is permitted. It may not be reproduced, distributed, stored in a retrieval system, or transmitted in any form or by any means, in part or in whole, without the express written permission of WetFeet, Inc. The publisher, author, and any other party involved in creation, production, delivery, or sale of this WetFeet Insider Guide make no warranty, express or implied, about the accuracy or reliability of the information found herein. To the degree you use this guide or other materials referenced herein, you do so at your own risk. The materials contained herein are general in nature and may not apply to particular factual or legal circumstances. Under no circumstances shall the publisher, author, or any other party involved in creation, production or delivery of this guide be liable to you or any other person for damages of any kind arising from access to, or use of, its content. All illustrations by mckibillo

Careers in Marketing


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1 carEErs IN markETINg aT a glaNcE 5 ThE rOlE 6 Overview 8 Hiring Trends 9 Breakdown by Industry 24 Trends in the Field


Careers in Marketing

29 ON ThE JOb 45 ThE WOrkPlacE 61 gETTINg hIrED…...

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