Brand Awareness Toward Energypac

In: Business and Management

Submitted By amjadgreen
Words 1273
Pages 6
INRRODUCTION:
Energypac Power Generation Ltd. was founded in the year 1995 and today it has established itself as a major supplier of standby and base load generators, low voltage electrical accessories, Busbar systems and luminaries and fixtures including energy saving lamps in a commitment to conserve energy. The company aims to provide reliable, safe, and environmental friendly power to the industrial, commercial, and residential facilities of Bangladesh and has indeed, succeeded in significantly contributing to the country’s power engineering, management, generation and distribution system.
CIPP, one of the core businesses of Power Gen, has earned the company a total of 162MW gas engine power plant projects on turnkey basis. A total of 173.31MW of our Diesel generators within the range of 30Kw and 1400Kkw are in trouble free operation nationwide.
Our recently formed Oil & Gas Division in association with world reputed Companies like Parker Drilling Company, Messina Incorporated, Emme Gas etc. , aims to provide service and support to Oil & Gas Exploration, Production, Transmission and Distribution sector of Bangladesh including CNG refueling station etc. Energypac Power Generation Ltd has taken up another recent project of importing and marketing China’s largest selling brand, JAC automobiles.
EPGL has experienced spectacular growth over these past 12 years .It has now nearly 200 highly motivated employees determined to bring about the various technological innovations and their implementations and thus help the country in quality goods and services. Our Quality products, competent manpower, countrywide operation have earned us an ever increasing popularity among our valued customers and clients
VISION:
EPGL wishes to become the first choice its customers by providing best in class end-to-end engineering solutions, win the hearts and minds of current and…...

Similar Documents

Consumer Behaviour and the Preference Towards a Brand- Pizza Hut

...PROJECT REPORT BUSINESS RESEARCH METHODOLOGY EXECUTIVE SUMMARY The research report includes my research about Pizza Hut to analyze the consumer behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to select a particular place for eating out. I also asked them their experiences in Pizza Hut, every time they visit. The factor which make pizza hut a choice of eating restaurant. Through this report I am studying the various variants offered by Pizza Hut and people’s liking towards the same. INTRODUCTION TO BRAND Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. It is the world’s largest pizza chain with over 12,500 restaurants across 91 countries. Pizza Hut was started in 1958, by two brothers Frank and Dan Carney in Wichita, Kansas. They had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut was serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In......

Words: 1854 - Pages: 8

Sports  Sponsorship  and  Consumer  Purchase  Intention: from  the  Perspective  of  Consumer  Brand  Awareness

... perspective  of  consumer  brand  awareness   1.0  Introduction   Sports sponsorship has long been crucial sources of funds for sports, literature and art as well as the social events. And after 30 year of development, sponsorship marketing has gradually become a global industry. It is widely acknowledged that sports sponsorship enhances the consumer's perception of a brand via big events. However, the study on to what extent the sports sponsorship would influence consumer purchase intention is rare. This essay is established in the purchase intention of consumers, from which to explore consumer brand awareness, and then analyze the relationship within sports sponsorship and consumer brand awareness and purchase intention. This article will be analyzed from two parts; the author would analyze the consumer's brand attitude in the first part: from the cognition to the emotion, from the action and reaction, aiming at get a better understanding of the relationship between the brand and the consumer. Later in this essay, the author would discuss the influence sports sponsorship marketing might have upon consumption. Brand effect is able to zoom in during the process of sponsorship marketing, however, sports sponsorship motivation has become a key point that consumers value a brand, in the process, the enterprise needs to show the "altruistic" instead of "self-interest" motivation to win consumers’ favor. 2.0  Brand  attitude   Attitude of......

Words: 3395 - Pages: 14

“Measuring the Effectiveness of Grameenphone’s Csr Programs in Creating the Brand Awareness”

...Dhaka City College INTERNSHIP REPORT ON “Measuring the Effectiveness of Grameen Phone’s CSR Programs in Creating the Brand Awareness” Supervised By: Ms.Nasrin Sultana Lecturer Department of Business Administration Submitted By: Sarower Jahan ID # 170 Major Area: Marketing Date of Submission: Some of the key CR initiatives: Health: Helping and caring for the community is an essential component of Grameen phone's Corporate Social Responsibility; therefore we endeavor to make a positive contribution to the underprivileged community of Bangladesh by helping in improvement of the health perils in the country as much as possible. Healthcare is still inaccessible for many Bangladeshis. Almost half of the country's population live below the poverty line and cannot even afford basic healthcare. Only 35% of the rural population use adequate sanitation facilities and 72% have access to clean drinking water. Moreover the......

Words: 4337 - Pages: 18

Impact of Brand Awareness in Malaysian Market

...The Impact of Brand Awareness on Brand Equity: A Study of Malaysian Automobile Industry Prepared by: Wiki Noviandi (G1335059) Feras Qawasmeh (G1335039) Nor Izuan Shah Minhad (G1325003) Wira Amirul (G1230579) Abdul Razak (G1333627) Prepared for: Prof. Dr. AKM Ahasanul Haque Date of submission: 13/07/2014 Abstract This research project will use quantitative measurement to examine how influence of brand awareness on brand equity to the customer purchasing decision on Malaysian automobile industry. The quantitative method used is to survey because this method creates the results as statistically reliable. This study focuses on whether Malaysian consumers are knowledgeable about branded products and most of the Malaysian consumers are loyal to a particular brand. Furthermore, brand name and symbol defines the social class of consumers and branded products believed to be of superior quality. Table of Content Abstract…………………………………………………………………………………. 2 Table of Content………………………………………………………………………… 3 Introduction…………………………………………………………………………….. 4 Literature Review………………………………………………………………………. Brand Equity……………………………………………………………………. 6 Brand Knowledge………………………………………………………………. 8 Brand Awareness……………………………………………………………….. 9 Automotive Industry……………………………………………………………. 10 Proposed Methodology…………………………………………………………………. 13 References……………………………………………………………………………….. 14 Appendix….……………………………………………………………………………….. 17 Introduction Brand is symbol......

Words: 4474 - Pages: 18

A Study on Customer Awareness Towards Atm Frauds

...TABLE OF CONTENTS CHAPTER NUMBER | TITLE | PAGE NUMBER | 1 | Introduction | 1 - 7 | 2 | Theoretical background of study | 8 - 21 | 3 | Analysis and Interpretation | 22 - 77 | 4 | Findings and suggestion | 77 - 82 | 5 | Conclusion | 83 | | Bibliography | vi - vii | | Annexure | viii - xi | LIST OF TABLES TABLE NO. | TITLE | PAGE NUMBER | 3.1 | Age of the respondent | 22 | 3.2 | Gender of the respondents | 24 | 3.3 | Educational qualification of the respondents | 26 | 3.4 | Occupational status of the respondents | 28 | 3.5 | Awareness on the procedure for using ATM | 30 | 3.6 | Receipt of proper guidelines from bank | 32 | 3.6.1 | Mode of receipt of guidelines | 34 | 3.6.2 | Instructions followed by customers | 36 | 3.6.3 | Requirement for more guidelines | 38 | 3.7 | Usage of ATM in a remote/suspicious area | 40 | 3.8 | Usage of ATM besides unknown person | 42 | 3.9 | Closing the entry door while using ATM | 44 | 3.10 | Lending the card or pin to stranger’s | 46 | 3.11 | Leave the ATM before cancelling or completing the transaction | 48 | 3.12 | Mention the pin in the card | 50 | 3.13 | Usage of ATM device while they suspect ATM device has been tampered | 52 | 3.14 | Inform the bank immediately about lost card | 54 | 3.15 | Checking of bank accounts regularly | 56 | 3.16 | Inform the bank immediately on finding of any unauthorized ATM transaction | 58 | 3.17 | Usage of ATM device with any old......

Words: 12313 - Pages: 50

Brand Awareness

...THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION PROJECT Burç ÖRETMEN İSTANBUL, 2014 THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION PROJECT Burç ÖRETMEN Project Supervisor: Asst. Prof. Dr. Özgür ÇENGEL İSTANBUL, AUGUST 2014 THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE SCHOOL OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY This project has been found adequate and successful in terms of quantity and quality as a Graduation Project. ------------------------------------ ------------------------------------ Advisor of the Project Member of the Commission Asst. Prof. Dr. Özgür ÇENGEL Asst. Prof. Dr. Sinem ERGÜN ABSTRACT IMPACT OF CONSUMER BEHAVIOUR ON CONSUMER LOYALTY Burç Öretmen Institute of Social Sciences Weekend MBA August 2014, 48 Pages Nowadays, the competition between companies has reached the highest level. Therefore, companies are having difficulties in terms of both production and......

Words: 5686 - Pages: 23

Consumer Attitude Towards Brand Extensions

...Consumer Attitude Towards Brand Extensions: An Integrative Model and Research Propositions Sandor Czellar1 University of Geneva 1 University of Geneva, Section HEC, 40, boulevard du Pont-d’Arve, 1211 Geneva 4, Switzerland. 00 41 22 705 8114 (tel), 00 41 22 705 8104 (fax), czellars@hec.fr (email). 1 Consumer Attitude Towards Brand Extensions: An Integrative Model and Research Propositions The paper proposes an integrative model of the antecedents and consequences of brand extension attitude based on the dominant cognitive paradigm. The four key processes of the model are: (1) the perception of fit, (2) the formation of primary attitudes towards the extension, (3) the link between extension attitude and marketplace behaviour and (4) the reciprocal effect of brand extension attitude on parent brand/extension category attitude. Moderator and control variables of these processes are identified and classified into three groups: (1) consumer characteristics, (2) marketer-controlled factors and (3) external factors. This integrative model leads to the identification of missing links and variables in past research, resulting in a propositional inventory for future studies. The paper ends with a reflection on the long-term perspectives of scientific inquiry on brand extensions. Keywords: Brand extensions, Consumer Attitudes, Brand Associations, Brand Affect, Cognitive Psychology 2 Introduction Brand extension is the "use of established brand names to......

Words: 11112 - Pages: 45

Marketing Communication for Brand Awareness

...marketing communications on brand awareness and loyalty The influence of marketing communications on brand awareness and loyalty Introduction The study analyses the importance of spending on marketing communication to achieve brand loyalty and brand awareness. Brand awareness and brand loyalty are dimensions of brand equity. Brand equity refers to the value added to a product in its relationship with customers. Research indicates that brand equity is a strategic aspect of marketing management and can be created by strengthening one of its dimensions (Giese & Cote, 2000). Consequently, marketing has a potential effect on the brand equity because brand equity represents the impact of investment in the brand. The consumers are attracted to the product brand. The organization without brand deficits to sustain the competitor’s strength equates towards opponent brand equity (Grossmanova, Vojtkova & Kita, 2009). Organization should recognize its brand as an indefinable property. There is a direct connection with organization brand equity inside an intensive economics. Thus, companies need to look at the brand process and carry out these methods to cope with the well-known brands (Morgan & Hunt, 1994). The brand offers distinct concepts and features, thus conveying relevant information to the consumers. Although advertising plays an essential role in the marketing programs and strategies, growth and development of brand equity the primary......

Words: 2229 - Pages: 9

Brand Equity, Brand Awareness, and Brand Image

...Brand Equity, Brand Awareness, and Brand Image COM 302 Brand Equity, Brand Awareness, and Brand Image As consumers in the United States of America, Americans encounter a number of advertisements daily. Too many to possibly remember them all, then why do we choose Nike shoes, Colgate toothpaste, McDonalds food, or Toyota cars? Choices made by consumers are often affected by the brand image of the product purchased. A brand exists when a marketing entity receives its own name, term, sign, symbol, design, or any particular combination of these elements as a form of identification (Shimp, 2010). Without a recognizable brand, a product is but a mere commodity. Brands do not only furnish the environment in which we live, but also define who we are. Consumers like brands because they package meaning. They form a kind of shorthand that makes choices easier and in a world where time is an ever-diminishing commodity; brands make it easier to store evaluations (Aaker & Biel, 1993). The distinction between brand image and brand equity is that brand equity deals with the value, usually defined in economic terms, of a brand beyond the physical assets associated with its manufacture or provision (Aaker & Biel, 1993). Brand awareness comes from the brand image. Awareness includes strong, favorable, unique associations with a product. The highest awareness comes from consumers when they can recall from memory a specific brand when a product is mentioned. For example, if someone...

Words: 1368 - Pages: 6

The Importance of Brand Awareness in Consumer Buying Decision and Perceived Risk Assessment

...Summery 1 The importance of Brand awareness in consumer buying decision and perceived risk assessment Lecturer PhD Ovidiu I. MOISESCU Babeş-Bolyai University of Cluj-Napoca Brand awareness, as one of the fundamental dimensions of brand equity, is often considered to affect the decision of the consumer when selecting a brand name. And also can affect the consumers perceived risk assessment and their confidence in the purchase decision, due to familiarity with the brand and its characteristics. On the other hand, the importance of aided brand awareness when assessing the perceived risk associated with the purchase. http://www.mnmk.ro/documents/2009/10_Moisescu_FFF.pdf Summery 2 Importance of Brand Awareness and Brand Loyalty in assessing Purchase Intentions of Consumer Prof. Dr. Muhammad Ehsan Malik Muhammad Mudasar Ghafoor Hafiz Kashif Iqbal Usman Riaz, Noor ul Hassan, Muhammad Mustafa & Saleh Shahbaz In recent times consumers choose their favorable and familiar brands due to the rise in their consciousness. Consequently the businesses in order to compete with others must create love for their brands in the minds of consumers. If an organization has a successful brand awareness it means that the products and services of the organization have a good repute in the......

Words: 682 - Pages: 3

Htc- Ways to Increase Brand Awareness

...HTC-WAYS TO ENCHACING THE BRAND IMAGE OF THE PRODUCT BY Sanjana Narasimhan DM16158 HTC-WAYS TO ENCHACING THE BRAND IMAGE OF THE PRODUCT INTRODUCTION * HTC is a Taiwan-based company found in 1997, who started as Laptop manufacturer and then soon started making Windows Smartphone. * In 2008, they came up with their first Android based Smartphone HTC Dream. * The HTC as a company made Quarter losses due to the lack of the following points: * Low brand recognition * Improper marketing strategies * Improper Distribution Network * The mobile released per year is less/ Their portfolio is small * These factors impacted the sales of HTC to a large extent, the product was one of the best in the category, but it was impacted because their marketing is less and the message delivered is confused. * The company is known to be innovative and they understand the pain points and wants clearly while coming up with the product. For example, Htc focused on what people used a lot, they improved the Camera. * The company focused on the high priced segment market, due to which their market share was very low. Large player like Samsung and Apple spent large amount of money in marketing, while HTC spent a small pie. * The company was using the slogan “quite brilliant” since which did not create much impact. * For a company like HTC which has a good product to come up Brand awareness and memory is very important as Woody Allen once......

Words: 1064 - Pages: 5

An Impact of Brand Elements on Brand Awareness the Case of Oppo Smartphones in Hcm City

...VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: VU NHU QUYNH (BABAIU11308) Advisor: HO THI BICH VAN, PhD Ho Chi Minh City, Vietnam May, 2015 AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY APPROVED BY: Advisor APPROVED BY: Committee ___________________________ ___________________________ Ms. Ho Thi Bich Van, Ph.D Ms. Ho Thi Bich Van, PhD ___________________________ Mr. Bui Quang Thong, PhD ___________________________ Ms. Nguyen Thi Huong Giang, MBA ___________________________ Mr. Tran Van Dat, PhD THESIS COMMITEE ACKNOWLEGDEMENT This thesis could have never been done without the help and contributions of many people that I am very thankful to. First of all, I would like to express my deepest acknowledge to my supervisor, Dr. Ho Thi Bich Van – lecturer at Business Administration School, Ho Chi Minh City International University for her unbelievable and unreserved support, enthusiastic and valuable advices. She is a wonderful teacher who has taught and encouraged me from the beginning of this task till the end. Again, I want to say “Thank You Very Much” to my advisor for all she has done for me. Then, I would like to......

Words: 5602 - Pages: 23

Students’ Awareness and Perception Towards Facilities and Services of Iium Library

...THE PERCEPTIONS OF IIUM STUDENTS ON THE SLEEPING HABITS AFFECT LEARNING OBJECTIVES 1. To investigate the sleeping habits among IIUM Kuantan students. 2. To identify the students’ awareness on the effects of sleeping behaviors on the students’ learning. 3. To help the IIUM Kuantan students to find ways to improve their sleeping habits. BACKGROUND According to the National Sleep Foundation (NSF), sleep is essential for a person’s health and wellbeing. As a student, having a good sleep is a major requirement for better learning. It is to ensure one to have a good memory and maintain maximum fitness. Yet many students do not get enough sleep and suffer from sleep deprivation. It is proven that when students are sleep deprived, their focus, attention and alertness decrease, making them more difficult to receive any input. These will not only contribute to lower grades and a lack of motivation, but also negatively impact the emotion, judgment and behavior which lead to attention deficit hyperactivity disorder (ADHD). Therefore, to get a quality night sleep is crucial to maximize learning ability among students. In addition, healthy sleeping habits help students to overcome stress and are able to make right decisions on the right situations even after a long day of packed schedule. Sleep deprivation can affect important aspects of student’s mind and body such as mood, energy, ability to learn, memory, good judgment, reaction time and efficiency. In the view of many...

Words: 271 - Pages: 2

Brand Awareness of Hcl

...Summer Training BRAND AWARENESS OF HCL LEARNING - CDC (Career Development Centre) -A Study in Chandigarh- Submitted to Lovely Professional University In partial fulfilment of the Requirements for the award of Degree of Master of Business Administration Submitted by: Gaurav Sharma University Registration No. 3450070065 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR-NEW DELHI GT ROAD PHAGWARA PUNJAB Acknowledgment This project was result of my life’s best efforts till now and ultimate industry and corporate world experience. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I wish to express my sincere gratitude to my Training Coordinator, Mr. Ashwani Panesar and my Mentor and project guide for Summer Training, Ms. Mandakini, Lecturer in Management Department of Lovely Professional University, for providing me an opportunity to do my Six week Summer Training Project on “BRAND AWARENESS OF HCL LEARNING-CDC” in “HCL Infosystems Ltd., PHASE-8, MOHALI.” I am highly indebted to my project guide in HCL Infosystems Ltd, Mr.Tarun Kumar, Business manager-North, HCL Infosystems Ltd. for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my......

Words: 3212 - Pages: 13

“Study of Consumer Awareness and Perception Towards Health Insurance Portability.”

...SYNOPSIS TOPIC “Study of consumer awareness and perception towards health insurance portability.” INTRODUCTION Healthcare Insurance Market in India is unique and has a strong growth potential than the other insurance markets. Life insurance includes all risks related to the lives of human beings. IRDA (Insurance Regulatory and Development Authority) allowed to the customer to change their insurance company in case of dissatisfaction with company. Health insurance portability gives the flexibility to the customer and increase the fair competition among companies. The concept of Portability is new in India so the awareness and perception towards portability of customers depends on several factors. The study covers all the fundamental aspects of awareness and customer preference towards healthcare insurance portability in India. The objective of this study is therefore to examine some of the influences such as consumer awareness and enthusiasm, the role of social influences like advertising, services provided by company, groups and family in affecting consumer’s perception and evaluations of health insurance. RATIONALE OF STUDY • The main logic behind doing this study is that the concept of Health insurance portability is new in India so the awareness of that is not measure till now. • The second rationale of the study is that there are certain reason to influence the customer to change their service provider. • Another rationale of study is to understand......

Words: 715 - Pages: 3