Building Social Business

In: Business and Management

Submitted By Princewadey
Words 1507
Pages 7
...Now I know that cultural assumptions, even well-established ones, can be overturned, which is why I am excited about State of the World 2010. It calls for one of the greatest cultural shifts imaginable: from cultures of consumerism to cultures of sustainability. The book goes well beyond standard prescriptions for clean technologies and enlightened policies. It advocates rethinking the foundations of modern consumerism—the practices and values regarded as “natural,” which paradoxically undermine nature and jeopardize human prosperity.
Worldwatch has taken on an ambitious agenda in this volume. No generation in history has achieved a cultural transformation as sweeping as the one called for here. The book’s many articles demonstrate that such a shift is possible by reexamining core assumptions of modern life, from how businesses are run and what is taught in classrooms to how weddings are celebrated and the way cities are organized. Readers may not agree with every idea presented here. But it is hard not to be impressed with the book’s boldness: its initial assumption is that wholesale cultural transformation is possible. I believe this is possible after having lived through the cultural transformation of women in Bangladesh. Culture, after all, is for making it easy for people to unleash their potential, not for standing there as a wall to stop them from moving forward. Culture that does not let people grow is a dead culture. Dead culture should be in the museum, not in human society.
From the preface by Christopher Flavin, President of the Worldwatch Institute:
...The past five years have witnessed an unprecedented mobilization of efforts to combat the world’s accelerating ecological crisis. Since 2005, thousands of new government policies have been enacted, hundreds of billions of dollars have been invested in green businesses and infrastructure, scientists…...

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