Bus 499

In: Business and Management

Submitted By Twyla2417
Words 1959
Pages 8
Running head: BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES

Business-Level and Corporate-Level Strategies
Introduction
The company selected for this assignment is AT&T Mobility. AT&T was founded in 1875 by Alexander Graham Bell. He was funded by two financial institutions. In the following year, he invented telephone and patented it. Due to the uniqueness of the telephone invention, the company started an elaborate strategy of becoming monopoly. AT&T acquired Western Electric Company and this further entrenched its position in the market.
Following an antitrust lawsuit against the company by the United States government, AT&T divested in some areas and this loosened its stranglehold of the telephone and related markets. According to analysts, AT&T has wasted considerable amount of money running into billions of dollars in acquisitions and mergers that did not significantly improve its position in the market (Hitt & Ireland, 2008).
AT&T services
AT&T Mobility is a wholly owned subsidiary of AT&T Inc. The company has a total of 107 million customers in United States and Puerto Rico. It is the largest wireless communications provider by number of customers closely followed by Verizon wireless.
AT&T Mobility has the second largest digital coverage that cover close to 300 million people in North America using different wireless communication standards. The core communication standard the company uses to reach million is GSM. Over the last ten years AT&T Mobility adopted 3G wireless technology i.e. UMTS/HSPA to deliver data as well as voice. Customers can stream videos from handheld devices as well as desktops and laptops and tablets. In response to Verizon high speed data network, AT&T introduced HSDPA to provide high speed broadband network.
AT&T Mobility and its competitors are currently…...

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