Bus508

In: Business and Management

Submitted By Ala7059
Words 1275
Pages 6
In 1986 the first Five Guys location opened their doors in Arlington, VA, when Jerry and Janie Murrell advised their two older, of four sons to "Start a business or go to college.” The business route won and the Murrell family opened a carry-out hamburger business. In 1987 after the birth of Mr. Murrell’s fifth son, the name "Five Guys" evolved. As their family grew, so did their business.
Under the guidance of Jerry, founder and CEO and Janie, the Murrell family served only hand-formed burgers cooked to perfection on a grill along with fresh-cut fries cooked in pure peanut oil. Five Guys was the place to get a fresh, juicy burger with all the toppings you could stuff between fresh-baked buns.
What started as a modest burger shack in a Virginia strip mall has exploded into America’s fastest-growing restaurant chain, with five stores opening each week. Five Guys serves up made-to-order burgers with beef that’s never frozen and absurdly large servings of hand-cut fries. The fresh, generous meals allow them to charge more than fast food chains such as McDonald’s and Burger King (Weise, 2011)
The Five Guys mission statement is aligned with the philosophy that if you're going to sell hamburgers and french fries in a restaurant industry that is crowded with hamburger-french-fries chains, you'd better do hamburgers and french fries better than anyone else. Simply stated, the mission statement of Five Guys Burgers and Fries is: "We are in the business of selling burgers." "Five Guys goal is to sell the best quality burgers possible. To sell the best burger possible, we focus on Quality, Service, and Cleanliness." In addition to their goal, the family owned and operated business focuses on perfecting their limited menu and building a devout local following.
Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don't cut corners. That's been the…...

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