Business Analysis 1

In: Business and Management

Submitted By distantskunk
Words 2124
Pages 9
Business Analysis Part I
MANAGEMENT

Business Analysis Part I
The firm of ABC123 Incorporated has had a successful five years of net profit because of sound investments and calculated risks. When the downturn in the economy occurred in 2008, ABC123 Inc., had already forecasted the turbulent times that may occur by slowly acquiring inventory because the housing and economic boom started after Alan Greenspan, former Federal Reserve chair, lowered interests rates to counter the financial meltdown of the terrorist attacks on September 11th, 2001 (CBS News, 2007). This funding manager understood the risks that the government was taking to lower interest rates, yet did not realize the amount of deceit that would occur that would eventually cause the crisis that on this date the United States, and the global economy is sharing.
There have been many businesses failures in the past four years with jobs loss of over 7.9 million employees, of which may not return to the country (CNN Money, 2010). However, ABC123 Inc. has been investigation with the United States Ford Motor Company that refused the need for government assistance in 2008 regardless that the company was suffering the worst performance in its long history of making automobiles (Seib, 2009). This business analysis is to determine the viability to invest a $1.5 million stake in the Ford Motor Company and attempt to forecast the benefits to ABC123 Incorporated.

SWOT Analysis

Strengths:
In 2010, the Ford Motor Company surpassed the monolith Japanese import Toyota as the new number two selling vehicle in the United States (The New York Times, 2011). For car enthusiasts this alone was victory for United States car manufacturers. Toyota has been wounded by the barrage of recalls and safety issues that have surrounded the Toyota Corolla, Camry, and the Prius. Ford successfully delivered a product to…...

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