Business Case

In: Computers and Technology

Submitted By mei521
Words 1334
Pages 6
Coca Cola and Web 2.0 Technology

What is Web 2.0? According to the textbook, web 2.0 “ refers to a loose cloud of capabilities, technologies, business models, and philosophies.” However, the wikipedia website stated that web 2.0 is “proliferation of interconnectivity and interactivity of web-delivered contet.” Most people thought Web 2.0 is a term used in internet technology which is equal to RSS plus Blog, plus SNS, and plus any other new internet term. In my point of view, web 2.0 is a personalized web service that need every users’s participation. All of users face to a lot of microcontent every day. For example, blogs, pictures, videos, musics, new friends, favorite tags and so on. Web 2.0 can help users to manage, maitain, store, store, share, and transfer these microcontents.
Web 2.0’s strategic position is “web as platform”. The users can concrol the data by themselves. The core cmpatency of web 2.0 is service, not packaged software. According to McKinsey&Company’s reasearch, there are “69 percent of respondents report that their companies have gained measurable business benefits.” Web 2.0 can help company provide more innovative products and services. It can improve more effective marketing. Besides, web 2.0 not only can provide better access to knowledge, but also can lower the cost of doing business and higher revenues. The companies that use web 2.0 technologies effectively will get greater benefits. Through the use of Web 2.0 technologies, the successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees, but also create a “networked company,” linking themselves with customers and suppliers. What’s more, web 2.0 is small piece loosely joint web as componets which can rich users’ experiences. For example, Flikr, use tagging which is not taxonomy. Gmail, Google maps and AJAX can rich users’…...

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