Business Plan Mgt 499

In: Business and Management

Submitted By fesse1bn
Words 6754
Pages 28
Table of Contents

Background

Macro-environmental Analysis

Governmental

Technology

Demographic

Societal

Economic

Competitive Analysis

General Economic Characteristics of the Industry

Driving forces in the Industry

The Five Forces Model of Competitive Analysis

Strategic Group Mapping

Competitors Analysis

Key Success Factors in the Industry

Attractive/Unattractiveness of the Industry

Company Situation Analysis

Company Strategies

Company’s Performance/Financial ratios

SWOT Analysis

Competitive Strength Assessment

Key issues or problems

Strategy Alternatives

Final Recommendations

Implementation Concerns

Work Cited Page

Background

Panera Bread is a company with over 1,300 locations and $94 million in net income per year. They are a leader in the food service industry and continue to incorporate new and innovative ways to keep current customers and attract new customers. They have been in business since 1981, though they have undergone several name and owner changes. Their headquarters are in Richmond Heights, Missouri, and Ken Rosenthal is the founder. They are considered to be a Fast Casual Bakery-Café and their signature item is their fresh baked bread. Throughout this paper we will discuss the strengths and weaknesses of Panera and their competitors to get a better understanding of their market position and where they go from this day forward.

Macro-Environmental Analysis

Governmental, technology, demographic, societal, and economic factors all play a significant role in the foodservice industry.

In the foodservice industry, there are many government regulated laws that affect the production and storage of foods, as well as the cleanliness of the establishment. The Food and Drug Administration is in charge of making sure that restaurants…...

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