Business Research Desing

In: Business and Management

Submitted By duranmommyof3
Words 956
Pages 4
Business Research Design
Annie Duran
Carol O' Laughlin
April 7th, 2014
Business Research Design
Duran Fun Incorporated is a successful holding company owner if 25 hotels and 10 theme parks. They have maintained high standards and constantly receive fantastic reviews from critics such as Trip Advisor and Travelocity. Priding themselves in maintaining high levels of customer service, they strive to put the customer first in all aspects. Keeping the establishments clean and orderly is always a priority as well, they want to ensure that their guests feel comfortable and at ease in a clean and comfortable environment. Recently, there have been some complaints from guests related to housekeeping and customer service. Guests have mentioned that the staff has been having a difficult attitude and that they notice tension among employees. Duran Fun Incorporated wants to ensure that they keep the great reputation they have been able to maintain for years. Situations like these are not tolerated. To be able to fix the problem, Duran Fun Incorporated will conduct research to find out the root of the problems and to fix it.
Exploratory Research Exploratory Research is meant to provide details where a small amount of information exists. This type of research uses different methods such as trial studies, group discussions, experiments as well as other different tactics. In this situation the method that will be used to gather information will be group discussions and interviews. Specific members of the team will be interviewed individually to find out their points of view as to what is going on and why customers are complaining about the issue. Also, group discussions will help contribute to a general idea as far as what each person thinks the issue is and different ways to solve it (Shields, Patricia and Rangarjan, Nandhini, 2013).
Descriptive Research…...

Similar Documents

Business Research

...Business Research Reflection 2 Name RES/351 Date Larry Oslund Business Research Reflection 2 Discuss your thoughts of how you can apply this research process to a real or realistic business setting or decision-making situation. Length: About two or three paragraphs. I am in a business setting now and am working my way into the management program at my company. In this class, I have benefited tremendously from the information I have learned in this setting. Learning how to take certain stats from different termite companies or pest companies and make charts and plot sheets to compare possible sales strategies that would benefit our company and make myself a successful manager within the company. I have thoroughly enjoyed learning how to store data and learn google scholar to find certain articles whereas plain google does not so much offer the information that google scholar goes more in depth with. Even the simple process as being able to create these charts that show many different business variables that can help me in my business. This has been a very difficult class, but has offered a lot of information that will be proven to be quite helpful in my degree in business management. Over all, I have obtained quite a bit of knowledge in this class setting and will be able to greatly apply this to my future in business. Optional: Are there areas in business research that this course did not cover or spent too little time discussing? Length: A paragraph THE......

Words: 258 - Pages: 2

Research of Restaraunt for Business Research

...Table of Contents Introduction 3 Research Objectives 3 Research Questions 4 Answers to Research Questions 5 Answer to Research Question 1. 5 Answer to Question 2. 6 Answer to Question 3. 7 Answer to Question 4. 8 Answer to Question 5. 9 Answer to Question 6. 10 Recommendations for the Remington’s Restaurant 11 References 14 Introduction The Remington restaurant, located in Tampa Florida, wanted to better understand their customer’s views and opinions of the restaurant by using a survey method. This method would reveal the perception of the customer to see what category the Remington restaurant is in, what performance the customer expects, and how satisfied the customers are when they leave the Remington restaurant. This is the best way for the Remington restaurant to improve their service because it paints a picture of what how the customer views their services. Even though competition is important to any business, the customers are the biggest asset to the company. By researching the customer’s perception of the restaurant one will see how the customer chooses the restaurant desired, how important performance is to the customer, and what was the overall satisfactory. One can acquire such information by reviewing and discussing the survey, finding out what is most or least important to the customer, seeing what is expected on how the restaurant performs, and discussing the satisfaction of the customer. In order to get this information,......

Words: 2397 - Pages: 10

Business Research

...Business Research Methods Tyleen Wilson Business Research/351 October 24, 2012 Business Research Ethics Occasionally, ethics may fall between the cracks. When ethics are not considered important then a variety of consequences will have a negative impact on the organization. Organizations must make sure that they adhere to the most paramount level of ethics in every aspect of business. It is important to consider how important ethics are to business research. This essay sets out to discuss an article in which an organization engaged in unethical business research. The ambition of this essay is to dissect this specific occurrence and highlight a few key points. Now that we have read about unethical research behavior, we can be sure that this specific organization was guilty of committing unethical research behavior. The organization we are going to evaluate is a pharmaceutical organization that began working with a professor that had research obtained on a medicine that related to the influenza. (Dominick & Wimmer, 2010). Part of business arrangements the professor requests that research remains confidential and that no other parties were privileged to their findings. The organization agreed to withhold the research therefore engaging in unethical business research behavior. By the pharmaceutical organization withholding research to make sure that they acquired larger profits, the research was conducted at a disservice to social welfare. Victims or......

Words: 771 - Pages: 4

Business Research

...Preparing to Conduct Business Research: Part I Tamika C. Doss, Virginia Lindsey, Shenera Belton, Debra Harrison and Kim Arceneaux RES/351 Business Research November 7, 2012 Dr. Kenneth Idle Preparing to Conduct Business Research: Part I Opportunity Facing the NC Music Factory We have selected one of the largest music venues in North Carolina. The growth of this establishment has grown in the last 5 years tremendously. Our business research was to discover why people decided to frequent this place instead of Uptown which is within a mile radius of the NC Music Factory. Our angle was to use qualitative research which seeks to describe, decode, and otherwise come to the meaning of more or less naturally occurring phenomena in the social world. This research process uses data collection and data analysis to drawn in on the consumer’s preference. Qualitative research draws data from a variety of sources; people (individual or groups), organizations, published text (social media’s quick references), (settings/environment), objects (visual/sensory) and let’s not forget events and happenings. Which brings us to what will be our research questions? So here they are: * Job Analysis – Does the current location generate the most business? * Advertising – What images did they use to connect with their target customer’s? * New Entertainments Ideas – What did their current customer’s thought about bringing in......

Words: 283 - Pages: 2

Business Research

...Business Research Ethics Timothy L. Goree RES/351 February 19, 2013 AMANUEL GOBENA Business Research Ethics At the University of Putra in Malaysia two lecturers were working on a student guidebook for all management majors. This guidebook while written to help the students unfortunately was found to have been written with assistance that was not given credit, in short the guidebook had been written with a good deal of plagiarism. This unfortunate event produced a good deal of attention both locally and internationally (J.M.L.Poon, 2011). While no one was against the guidebook being written it was essential that the staff of this University support the rules that they teach. Plagiarism no matter how noble the research, is never an acceptable course of action. These two men failed to consider many of the outcomes to this. First they failed to consider the implications this put upon every student at the University. Through their actions and the public attention they received it was now a guarantee that many employers in the business world would not be eager to hire a student from a university where plagiarism was found to be present in the University Staff. So in short their actions devalued the educations of the student body, second they failed to consider the legal implications. This action led to the loss of all profits made from the study guide and to the public humiliation for the plagiarism that they both committed (Chapman, 2009). And finally the guidebooks......

Words: 577 - Pages: 3

Business Research

...First Energy: Business Research Applications RES/320 Candice Ward July 02, 2012 First Energy: Business Research Applications First Energy is a multi-state corporation with more than 17000 employees and supplies electricity to customers in six states including Ohio, Virginia, New Jersey, Pennsylvania, West Virginia, and Maryland (First Energy Corp, 2011). With this many customers comes a large responsibility to maintain competitive costs and services. Supplying electricity, including customer and business revenue, is a costly venture. To stay viable and competitive, extensive research into alternative forms of energy is essential. First Energy spends much time and expense into this research and explains itself further in the following paragraphs. First energy commits itself to abiding by the rules, regulations, laws, and environmental policies in effect (First Energy, 2010). As pollution laws become stricter and fines increase for higher than allowed pollution levels, First energy must find efficient and cheaper ways to supply electrical energy. For First Energy to move forward with technology, keep customer and business rates low, and comply with state and federal regulations, First Energy spends generous amounts of time and assets into research. A major portion of these assets and time First Energy uses, is research into improving and enhancing existing equipment. To accomplish this, First energy partners with......

Words: 1158 - Pages: 5

Business Research

...Preparing to Conduct Business Research Part 1 Team A RES/351 February 24, 2014 Sara Skowronski Preparing to Conduct Business Research Part 1 The purpose of business research is to allow a business to set itself apart from its competitors by gathering as much information on the industry that it can and utilizing that data to create unique methodologies and business practices. Researching in a business will provide information on things such as what products consumers like or do not like to buy, what the start-up costs will be, and whether any new business opportunity is viable to undertake. Researching also reveals the profitability potential of products and services and how they size up competitively with similar products available in the marketplace. The most successful organizations in each industry are perfect examples of how to successfully market, advertise, and sell your products so they should always be considered. As apparent as this may seem to any given organization, often times, businesses suffer to some degree because of the lack of focus when it comes to customer service. In a time where technology and immediacy is the common thread used in impression and persuasion, the common denominator could boil down to customer service. It can be the one thing that separates an organization from another. We will be focusing directly on the research of customer service for the company Wal-Mart as an opportunity. Researching the prosperity and customer services......

Words: 1337 - Pages: 6

Business Research

...Business Research Through Stryker William Fra RES/351 Larry Lindner Business Research Through Stryker Business research is used every day throughout the world and typically is involved in the business or organization that one works for. Stryker is one of those companies whose employees use business research to analyze problems and situations in order to produce better or more efficient results. A dilemma that often requires this research comes when a sales representative requests implants and instrument to be consigned or loaned to a hospital for an extended period of time The Process At Stryker, a large portion of the business is having the right implants and instruments at the right place and right time. Understanding this question alone will help solve the problem as it is the first stage in business research (2011). When a request is made, the first step is analyzing the past 12 months for usage by the hospital. If the turns on instrument and implant sets are more than twice a month, then the request will move forward to the next phase of analysis. The next phase is looking at the ROI, or return on investment. Stryker has premade forms that help analyze this information based on management cost of set, contract pricing, and overall projected turns per month. Some sets will return a positive ROI and some will not. Those sets that do not show a positive ROI can then be subject to a 60-90 day trial. At the end of the trail, the turns on the set is measured and if......

Words: 387 - Pages: 2

Business Research

...Events in Business Research Rita M. Ontiveros University of Phoenix RES/351 April 21, 2014 William Hanson, PhD Current Events in Business Research Turunen, T. T., & Toivonen, M. (2011). Organizing customer-oriented service business in manufacturing. Operations Management Research, 4(1-2), 74-84. doi:http://dx.doi.org/10.1007/s12063-011-0047-5. Customer service in the manufacturing industry is important to its success. Whether or not a separate customer service unit is necessary and beneficial is a key question that has yet to be determined. Using the scientific method standards Taija Turunen and Marja Toivonen attempt to close the gap on this dilemma. Turunen and Toivonens' study focused on three interlinking questions. First, which kinds of differences can be found in the organizational solutions that industrial companies apply when they establish a separate service unit? Second, how are these solutions linked to a customer-oriented approach? Third, does the success of service business differ in companies applying different organizational solutions? (Turunen & Toivonen, 2011). These questions attempt to provide manufacturing industry managers the information they need to make well informed decisions about their customer service units. The study included comparing two different companies repair service departments. Company A has an outsourced customer service department that shares little knowledge of the......

Words: 518 - Pages: 3

Business Research

...Business Research Paper RES/351 02/13/2013 Business Research Paper In this paper I will be going over the business ethics of a company that is known for one of the biggest frauds in corporate America. The company is Enron and I found an article that is titled " The Case Analysis of the Scandal of Enron" and in this article the author talks about the business practices on Enron and the unethical research they used to grow their business and in the end they ruined a lot of good people's lives, and damaged their futures. According to "Dictionary.com" (2013) ethics are the values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions. Every person has ethics and a code that they live by, but the difference is that not everyone has that same code and especially in the business world that word can be tricky for people and standing up for the code they believe in is hard for some. Unethical business practices is not a new thing, and as the economy has grown these practices have been more common. One unethical practice would be skewing the research results, or the skewing the research from your company. That is one thing that Enron did do, and they even took a step further and did certain practices that no one had ever thought of before. Enron was a natural gas company, and what they did is that they built power plants in a few different places and they took their......

Words: 790 - Pages: 4

Research on Business

...Computer: Its role in Research” have been added in view of the fact that electronic computers by now, for students of economics, management and other social sciences, constitute an indispensable part of research equipment. The other highlights of this revised edition are (i) the subject contents has been developed, refined and restructured at several points, (ii) several new problems have also been added at the end of various chapters for the benefit of students, and (iii) every page of the book has been read very carefully so as to improve its quality. I am grateful to all those who have helped me directly and/or indirectly in preparing this revised edition. I firmly believe that there is always scope for improvement and accordingly I shall look forward to received suggestions, (which shall be thankfully acknowledged) for further enriching the quality of the text. Jaipur May 1990 C.R. KOTHARI This page intentionally left blank Preface to the First Edition ix Preface to the First Edition Quite frequently these days people talk of research, both in academic institutions and outside. Several research studies are undertaken and accomplished year after year. But in most cases very little attention is paid to an important dimension relaing to research, namely, that of research methodology. The result is that much of research, particularly in social sciences, contains endless word-spinning and too many quotations. Thus a great deal of research tends to be futile.......

Words: 103312 - Pages: 414

Business Research

...Understanding Business Research Terms and Concepts: Part 1 RES/351 Business Research August 13, 2014 Understanding Business Research Terms and Concepts: Part 1 It is important to understand business research terms and concepts when conducting research. Having an unclear understanding of the terms and concepts could lead to ineffective research results. Having good measurement tools in place can be used as an indicator for measuring accuracy. Tools that are put in place to measure accuracy are evaluated using three key criteria, validity, reliability, and practicality. Validity is the main concern of the research. Reliability deals with the quality of measurement. Practicality is concerned with factors of economy, interpretability and convenience. In this paper, I have chosen two articles and will identify, compare, and contrast the two approaches, qualitative and quantitative, used by the researcher. In the first article titled, “Research in the News: Practicality trumps desirability in gift giving”, the researchers use a qualitative approach. The strength of this approach was that the studies were conducted face to face in a classroom which allowed the study capture the actual emotions, feelings, and opinions of the individuals being surveyed. Using a combined approach in this study would enhance the results by adding in statistical measures, which will be obtained through the quantitative design. The appropriate method for this research study was the......

Words: 468 - Pages: 2

Business Research

...Current Events In Business Research RES/351 Week 1 Describe the business research process followed in the study in the article.  * Identify the research problem and the research method used.  * Discuss how the research is solving the problem within the chosen functional area.  * Identify other potential applications using business research within this functional area or related areas. In this paper I will discuss business research process by defining the process of how business is done at my workplace. The job that I am experiencing now is the company Granite and Marble Warehouse which is a place of business where we sell Marble, Granite, Quartz, Tile, and so much more. The company is a very good company, because most of our products that we sell is very interesting which we find most of the products a wall of art that is cut and shipped from Brazil. The company is a new business, which have been in business since 2007, which their advertising for the company is by word of mouth. The stones that we carry are all natural color and style of Granite and Marble which could be regular Granite and or Exotic Granite or Marble which is more expensive than others. Business research has many different steps that should be followed in order to cover everything there is needed within the company. The research problem that is a occurring in my job setting is I have noticed here at my job is that the company don’t treat customers fairly like they are supposed to. The...

Words: 726 - Pages: 3

Business Research

... Business research methods Name Institution There are different types of issues that are said to be accompanied by the research process and are inclusive of the decision making process which comprises of the favored-technique syndrome. Following that some of the researches that are carried out are method bound, there always tend to be a problem with the management who want their methodology of research to be followed failure to which they become uncomfortable with the research undertaken. The management has to provide a technique of handling the research since this aid in determining if the research can be carried out (Bell, 2005). On the other side, a manager tend to have issue following the fact that some fields were created for some specific reasons and those reason may not be compatible with the management research question. However, in most cases not all the management issues are researchable and not all the research questions can also be answered and this becomes an issue that is said to happen in research process. Some management problems are very complicated and prove to be intractable to traditional form of analysis which becomes an issue to the research process which is slowed down. In this case research can not be handled with accuracy following the existence of the many interrelated facets which also reduces the susceptibility of attack from the quantitative research methods. The urge to attain genuine politically motivated research information is an issue......

Words: 638 - Pages: 3

Business Research

...Definition of business research Business research is a systematic inquiry that provides information to guide business decisions. More specifically, it is a process of determining; acquiring; analyzing and synthesizing; and disseminating relevant business data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize organizational performance. Types of business research Reporting study It provides a summation of data, often recasting data to achieve a deeper understanding or to generate statistics for comparison. A reporting study calls for knowledge and skill with information sources and gatekeepers of information sources. Descriptive study A descriptive study tries to discover answers to the questions who, what, when, where, and sometimes, how. The researcher attempts to describe or define a subject, often by creating a profile of a group of problems, people, or events. Such studies may involve the collection of data and the creation of a distribution of the number of times the researcher observes a single event or characteristics also known as research variable, or they may involve relating the interaction of two or more variables. In not-for-profit corporations and other organizations, descriptive investigations have a broad appeal to the administrator and policy analyst for planning, monitoring, and evaluating. In this context, how questions address issues such as quantity,......

Words: 279 - Pages: 2