Business Strategy

In: Business and Management

Submitted By summerjiujiu
Words 2424
Pages 10
Test 1
[pic]

Apple Inc. the most famous multinational corporation that designs consumer electronics, computer software, and personal computers in American. Their famous hardware products include Macintosh computers, the iPod, the iPhone and the iPad. These hardware products lead Apple Inc get success and control all the electronic products market. For example from 2007 the first iPhone was sold to now there are over 51 million iphone was sold which mean it control over 16.1% of the cell phone market. When the iPod began sale it pretty easy to sale over 1million iPads and this just take 28 day. Why the apple company can very easy to get success and how can they hold the market. We can from the Michael Porter's Five Forces Model five parts find out the answer.
Michael Porter's Five Forces:
1. The bargaining power of suppliers (who can charge higher prices)
2. The bargaining power of customers (who may demand better quality at a lower price)
3. The threat of new entrants into the industry
4. The threat of substitute products or services
5. The rivalry amongst current competitors in the industry (which can lead to price wars, new product development and special offers)

Firstly we need talk about the bargaining power of suppliers, for a company the supplier is a very important part because it decides the price and quality of every stuff. So whether the company can get lots of profit or not, it depends on the bargaining power of suppliers. Such as Apple one of the reason about why it can get lots of profit from the supplier, is that apple’s product hold the market that make the supplier must follow their require, which means if the supplier do not follow their require or break the rule between the supplier and Apple company, the apple can choose other supplier for their new product but there won’t have the second Apple company for suppliers to choose. Other…...

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