Bussines

In: Business and Management

Submitted By iqrarhussain
Words 683
Pages 3
List of Procter & Gamble brands
1: Head & Shoulders shampoo 2: Pantene hair care product
3: Herbal Essences Hair care
4: Gillette Fusion cartridge and razor
5: Flash Household Cleaning
6: Swiffer cleaning product
7: Safeguard anti-bacterial soap and liquid anti-bacterial hand soap
8: Ivory soap BCG MATRIX OF PROCTER AND GAMBLE BRANDS
1: Head & Shoulders shampoo (star)
Reason: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble.
Procter & Gamble researchers started making a new anti-dandruff shampoo in 1950. Nearly a decade of research went into making a new formula, which introduced pyrithione zinc into the shampoo.] It was first introduced to the U.S. market in November 1961 as a blue-green shampoo formula. There are now nine different Head & Shoulders varieties for varying hair types, and the formula has since changed color to white.
2: Pantene hair care product (cash cow)
Reason: The brand's best-known product became the conditioning shampoo Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm beautiful. Kelly LeBrock gained notoriety as the first television spokeswoman to speak the line.[4] The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavio 3: Herbal Essences Hair care ( Dog)
Reason: The brand was reintroduced in 1995 when they launched their "Yes!" commercials. Famous late 1990s-early 2000s commercials featured Ruth Westheimer, in which she would let her try their body wash. In 2001, Fruit Fusions was introduced. In September 2003, they introduced a new formula, this time improved, bringing back a new version .
4: Gillette Fusion cartridge and razor (cash cow)
Reason: The…...

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