Capstone

In: Business and Management

Submitted By Candice80
Words 5275
Pages 22
Capstone Project by Candice Sutterer
February 17th, 2014
1.
SWOT analyses are important in any business to evaluate their business structures and how to grow by analyzing their strengths, identifying the weaknesses to improve on, opportunities to grow by identifying the strengths and weaknesses, and also to know the threats to the business. Understanding all four of these concepts can easily make or break any business model. It is important to identity all four of these points to truly understand your business and where it stands in the marketplace. Below is a summary of a SWOT.
Strengths
Strengths are the qualities that enable us to accomplish the organization’s mission. These are the basis on which continued success can be made and continued/sustained. Strengths can be either tangible or intangible. These are what you are well-versed in or what you have expertise in, the traits and qualities your employees possess (individually and as a team) and the distinct features that give your organization its consistency. Strengths are the beneficial aspects of the organization or the capabilities of an organization, which includes human competencies, process capabilities, financial resources, products and services, customer goodwill and brand loyalty. Examples of organizational strengths are huge financial resources, broad product line, no debt, committed employees, etc.
Weaknesses
Weaknesses are the qualities that prevent us from accomplishing our mission and achieving our full potential. These weaknesses deteriorate influences on the organizational success and growth. Weaknesses are the factors which do not meet the standards we feel they should meet. Weaknesses in an organization may be depreciating machinery, insufficient research and development facilities, narrow product range, poor decision-making, etc. Weaknesses are controllable. They must be…...

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