Case “Gen Y in the Workforce”

In: Business and Management

Submitted By txyjs
Words 776
Pages 4
How can Sarah and Josh work together more effectively?
Sarah Bennett, the marketing chief of the movie division of Rising Entertainment, will give a presentation to the company’s CEO this Friday to report the promotions, advertising, and branding plan of the upcoming new film "Fire Force Five". Josh Lewis, the 23-year-old marketing associate had ever talked to Sarah and raised some new and modern ideas, but didn’t draw her attention. So he came to CEO Sam directly and showed his ideas. Sam felt quite good and asked him to offer a full report at the meeting. Sarah was amazed to hear about this message from Sam and immediately asked Josh to her office. Then how can Sarah and Josh work together more effectively? In my opinion, both Sarah and Josh should improve their communication skills such as persuasion and active listening skills and do more communications to let both sides understand each other's thoughts.
Current Problem: Sarah and Josh work together inefficiently
Due to the generational differences between Sarah and Josh, they hadn’t established a trust relationship during their daily work. The miscommunication made things much worse. Both of them can’t clearly express what they expect from one another. Those made each of them work in his own way and led the current problem - inefficient work.
In general, Josh had following problems in this affair:
1. He didn’t respect his boss - Sarah’s authority. He chose the wrong action: report to CEO directly and bypass Sarah.
2. He didn’t fulfill his duty very well and accomplish the assignment carelessly.
3. He was eager for quick success and instant benefit. His idea was not well-considered, and he also did not take out the example or figures to prove.
4. As for communication method, He preferred text message or e-mail rather than face to face.
As for Sarah, there are also some wrong actions of her as below:…...

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