Case Study on Apple

In: Business and Management

Submitted By mkarora122
Words 6124
Pages 25




This research paper is fully depends upon the true information on the Apple Inc. This paper is specially made for the Apple Computers. The purpose of the paper is to provide the strategic analysis plan for the Apple Inc for the next three years i.e. 2011-2013. The strategic Management Model for Apple Inc gives the useful output from the analysis of all the factors that contributes.

This project is based upon to find out the best suitable strategy for the Apple computers so that it can follow that strategy in next three years to carry out the desired goals for the organization.

As per requirement of project, the external and internal analysis is carried out. Here we come up with TOWS analysis. From TOWS analysis, there is the 3 suggested strategies for the organization. From those three strategies, we have to pick the one which is best and justified it.


Mr. Steve Jobs and Mr. Steve Wozniak founded Apple Inc in 1976 after a long struggle. Before Apple was founded, IBM was already in the market and Apple came into existence when IBM launched its 4004 chip which makes the bulky parts of previous computers into the small chip size. (Aoki, 2009)

Apple Inc is wholly owned subsidiary of Apple Inc. Apple Inc deals in designing, manufacturing the personal computers, mobiles, digital music devices, software related to items, services, peripherals and other networking services to the customers. The company has its online stores at various places, the retail stores in various countries, and wholesalers’ base for different customers. Company deals in third party Mac devices also.

I-Phones are manufactured by Apple Inc. The concept of Apple I-Phones is different from the other mobile phones. I-Phone is made up of three combined products in it i.e. New Revolutionary…...

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