Changing Nature of the Global Economy and the Need for Strategic Communication

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The Changing Nature of Global Economy and the Need for Strategic Communication

Business today has become a very big venture and the need for expansion into the global economy is deemed necessary for large company growth. Business’s entering into the global market will need strong communications in order to survive a global economy. The concept of strategic communications will allow a company to expand worldwide with the competency that the correct message is being portrayed. The concept of strategic communications involves understanding the meaning of the strategic communications, the different levels of communications, and the advantages of utilizing strategic communications.
Strategic communications, in short terms, is the utilization of the best avenue to portray the message and concept at hand. The definition version is infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation. The topic of strategic communications is important because it increases different avenues of communication, provides a consistent and well coordinated delivery of the message or concept, and overall demonstrates the level of professionalism the company has by following distinct procedures.
A company operating in a global business market has three different levels the producer can take in order for the consumer to recognize their product and finally purchase the product. The three levels contain level 1 – Hope the customer finds you, level 2 – Help influence the customer to your product, and finally level 3 – totally encapsulate the customer into your product and the benefits of purchasing your product. The most optimal level for maximum sales would be level 3 and encapsulating the customer.
In level 1, the producer of a…...

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