Cinema Critiques

In: Film and Music

Submitted By pockymonster
Words 519
Pages 3
1. Is it continuity editing?
Please justify your answers through an analysis of the use of the 180 rule and cut justifications. (6 pts. – 50-150 words)

Yes, it is a continuity editing. In this short clip, it contains 6 shots. This clip follows the 180 degree rule since it was shot at the same angle from the beginning to the end. The camera is being place at the same area all the time. Therefore, the main focus is always on the guy. In the clip, the expressive cuts are being used to express the idea of the outdoor living can be as good as indoor; not to mention at the end when the camera zooms out and shows the outdoor scene which links the whole idea together.

2. Please explain how mise en scène (setting, framing, costume, acting, lightning) and editing (music, shot duration, differences in shot sizes) are working together to visualize the ad’s message (please determine what this message is) (14 pts. – 350-500 words)

In this clip, the use of mise en scene and editing is to convey the message that making outdoor living as comfortable as indoor living. First of all, the setting looks like the characters are dining in at home because of the depth of the field between the foreground and the background is close. It makes viewers think that they are sitting not far from the window of the house. The camera angle is shot at the eye level which viewers can easily picture themselves in the characters shoe. Also, the frame is cut on both side of the camera at the first 20 seconds of the clip, so the viewers can only assume that this is taken inside of the house since the viewers are not able to visualize the rest of the scene. Moreover, the actors are all dressed nicely which limits the viewer’s guessing if they are dining in or out. The main character and others are acting casually which makes it looks like this is just another casual meal with friends or…...

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