Cmo Input

In: Business and Management

Submitted By heartagram8669
Words 403
Pages 2
From a marketing standpoint, the purchase of the mentioned hotel chain in Italy would do nothing but expand our hotel brand. Italy would be where we break into the European market, hopefully to continue to expand globally in the future. Thousands of U.S. tourists visit Italy every year. Seeing our hotel name as a local hotel option would give U.S. tourists a sense of familiarity in a foreign location. They know what to expect from our brand and that’s what they should receive in every one of our hotel locations. We have built the reputation we have because of the quality of our hotels and the service our guests receive. They’ve come to expect this!
European customers may not be familiar with our hotel brand. We need to work to build the same reputation in Europe that they have built within the U.S.
Because we are a U.S. based hotel brand looking to break into the European market, we should work with local PR and Marketing professionals since they know the area and people better than we do. These individuals can help spread the word of our hotel brand coming to Italy and raise interest in the brand. We should work on building good relationships with local journalists, and newspaper/magazine editors; this could benefit us in getting our hotel featured in their publications, which would be seen by thousands of potential customers all over Europe.
When opening the new Italy hotels, we could host grand opening events to attract the local community to view our hotels. This could be an opportunity that pushes them to tell other people about the hotel and attract the customer base we are looking for. We will have multiple social media sites to promote our Italy hotels and we could work with local and foreign tourist offices to give them our hotel listing. These are also a low cost way to promote our brand. Creating a hotel website specifically for the Italy hotels that…...

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