Cocacola Bangladesh

In: Business and Management

Submitted By runu
Words 5422
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TERM PAPER

Subject: “Pick a local firm which has one of the best and well-organized management. Analyze the current practices and explain what measurable positive impacts that would have. Management structure/practices and justify your opinion. Recommend at least 5 changes to the current practices and explain what measurable positive impacts that would have.”

Submitted To: Mr.Mamoon Rashid

Submitted by: Naima Sultana
Student of Executive MBA
North South University
ID:
Date: 14/08/2010

Preface: I would like to give my special thanks to my honorable course teacher Mr.Mamoon Rashid to give the opportunity to research on the of the term paper which is “Pick a local firm which has one of the best and well-organized management. Analyze the current practices and explain what measurable positive impacts that would have. Management structure/practices and justify your opinion. Recommend at least 5 changes to the current practices and explain what measurable positive impacts that would have.” Coca-Cola is a prominent player in the Bangladeshi soft drinks market with a localized approach to marketing.

Table of Contents

Introduction:
Since its beginning in the spring of 1886, Coca-Cola has grown to become the most recognized trademark in history. Operating out of more than 195 countries worldwide, Coca-Cola is the most popular beverage on earth and is enjoyed over 773,000,000 times daily.

Current situation:
The Coca-Cola Company has been a dynamic company, always moving to anticipate and meet the present and future desires of customers and consumers. The world is changing with blinding speed in countless ways: technologically, educationally, culturally and economically. Coca-Cola Company has been able to meet these changes seeing them as new opportunities. Although it has faced many difficulties along the way, it has still been a very successful…...

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