Cost Sheet

In: Business and Management

Submitted By malpani89
Words 1825
Pages 8
breakfast habits change as they grow older. Take hot cereal as an example, there is a clear relationship between age and consumption incidence: • 15-24 years old: 37% • 25-34 years old: 45% • 35-49 years old: 53% • 50-64 years old: 64% [insert chart?] The percentage of those aged 50-64 consuming hot cereal for breakfast is 1.7 times that of the younger generation (aged 15-24)! The greatness of hot cereal is not to be denied and much appreciated by the older clan. As one becomes older, a lower cholesterol diet is preferred for health and well-being, making hot cereal the ideal choice over others.

highest rate among all age groups. They are also the most likely to eat cold cereals or even dim sum (both 49%). Isotonic and energy drinks, which have become a trend in the West over the last decade, are also most popular with this group, with 22% drinking it regularly for breakfast. By contrast, the more ‘traditional’ drinks such as tea (48%) and coffee (34%) are less popular with them, although still at a reasonably high level. [insert chart?] The next group (25-34s), having proudly grown up and leading an active life, sees small changes in their breakfast habits; a bit less milk (58%) or fruit and vegetables (34% – lowest score among all age groups). Instead they drink more coffee (38%), could be as wake-up routine, as stimulant to cope with their busy lifestyle; and interestingly, more yoghurt (26% – most consumed within this age group). [insert chart?] Age brings more responsibilities – and more stress, too, to the 35-49 year olds.

3 PRECAUTIONS TO TURN A CELEBRITY ENDORSEMENT INTO A VALUABLE INVESTMENT
Ipsos Hong Kong Thought Piece 2013

YOU ARE WHAT YOU EAT

The younger generations (15-24s) in Hong Kong have specific needs and wants. In the past, milk may not have been a popular food item in Asia, however, 64% of this younger segment now…...

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