Business and Management
Submitted By daevan
1. Executive Summary
The interest by consumers in the coffee house industry is sweeping the country. Coffee Toffee will provide a friendly, comfortable atmosphere where the customer can receive quality food, service and entertainment at a reasonable price. The coffee house will offer a variety of choices to the customers. Coffee and tea of all sorts will be offered. Juice, soda, and non-alcoholic beverages also will be available. Coffee Toffee will serve breakfast, lunch and dinner.
The interior design of the building will focus on projecting a relaxed atmosphere. Coffee Toffee will be divided into different areas. Some will have tables and chairs, another will have large antique stuffed couches and chairs, end tables, coffee tables, book shelves filled with books and magazines, tiffany style lamps and braided rugs. A PA system will be installed so that the music and entertainment can be heard throughout. There will be nightly entertainment featuring acoustic jazz, blues and folk music. Remodeling will consist of removing the existing booths, new carpet and some new furniture. The kitchen and bathrooms will require only minimum remodeling. The property is currently zoned for restaurants.
The advertising and promotion will take a number of avenues. First, flyers will be distributed in the neighborhood. Since Coffee Toffe will be the first restaurant in the Malaysia, ads will be placed in all of the newsletters. Ads will also be placed in the target areas of the Cyber Neo, and the local neighborhood newsletters. For businesses in the area, menus will be distributed and ordering will be available by fax. A customer mailing list will be developed with a calendar of events being mailed on a monthly basis.
Coffee Toffee will be operated as a Sole Proprietorship. There will be private investors. However, these investors will be silent investors with a payoff of…...