Daewoo

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“A PROJECT OF MARKETING PLAN”

PRE SE NTE D T O
PROF. DR. NADEEM AHMAD BASHIR

PR ES ENT ED BY MAZHAR HUSSAIN
I.D # 023111

ABDUL HAFEEZ
I.D# 023117

MUDASSAR HAMEED
I.D # 023392

MUHAMMAD NADEEM AHMAD
I.D # 023114

Institute Of Management Sciences Lahore

To the people who have worked tediously through the ages to uphold the principles of determination, commitment and devotion for the sake of humanity.

ACKNOWLEDGEMENT
We wish to place on record our indebtedness to the following people for the continuous support we received during the process of compilation of this report.

In particular to Dr. Nadeem Ahmad Bashir, our teacher, for his unrelenting interest, keeping constant contacts and help that he gave during the process.

We are also thankful to Daewoo people for providing material relating to this report.

TABLE OF CONTENTS
1. Executive Summary 2. Daewoo International Corporation
         Introduction General Information Company Chronology Departments Management

1 2

3. Daewoo in Pakistan
Introduction Why Daewoo in Pakistan? Start in Pakistan Investment

6

4. Services 5. Special Features 6. SWOT Analysis 7. Marketing Plan
• • • • • • • • • Mission statement People vision Marketing objectives Target market Market positioning

8 9 10 11

8. Marketing Mix
Product Place Promotion Price

13

9. Conclusion & Recommendations

15

Executive Summary

The Diagnostic study on Daewoo Express Bus Service is indeed an informative one. Daewoo came into Pakistan for the construction of Motorway [M-2] Project. Then they were asked to operate their Inter City Bus Service that was from Lahore to Islamabad. The government of Pakistan proposed this, on November 11 1999, Daewoo started Inter City Bus Service with a fleet of initially 20 buses, which was from Railway Station Lahore to Choongi Amar Sadhoo. Then…...

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