Develop an so

In: Business and Management

Submitted By rhiannonc85
Words 1075
Pages 5
Questions to answer per initiative:
What are we trying to achieve/what is the objective around each initiative?
What tools or resources could be utilised as examples

Create service offering site on SharePoint

Why/objective?
To store documents, actions and resources relating to the development and finalisation of the service offering.

Who or what tools?
Solutions Administrator to create.

(Sales and Marketing – Service Offerings – Site Actions – New Site – Blank and Custom – Create – Title (offering name) –URL Name (offering name abbreviated)

Business Model Canvas (Print and complete - continually amending as the below initiatives are defined)

Why/objective?
To capture the fundamental building blocks in developing a new service offering.

Who or what tools? http://sp.intecgroup.com.au/sites/CorporateServices/Documents/Solutions/BusinessModelCanvasBlank.ppt

(Print BMC on A3 – complete and constantly update categories throughout development of offering)

Service Offering Product Description Statement

Why/objective?
To define and capture the key activities, benefits and value of a new service offering.

Who or what tools? http://sp.intecgroup.com.au/sites/CorporateServices/Documents/Solutions/Product%20Description%20Statement%20Template.docx

(Save template to the Shared Documents area of the service offering working site ‘ Product Description Statement)

Marketing Plan

Why/objective?
To allow for and capture careful planning and a comprehensive understanding of the marketplace in order to develop a business strategy that will ensure the highest opportunity of success.

Who or what tools? http://sp.intecgroup.com.au/sites/CorporateServices/Documents/Solutions/Marketing%20Plan%20Template.docx

(Save template to the Shared Documents area of the service offering working site ‘ Marketing Plan’)

Survey…...

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