E Business Notes

In: Business and Management

Submitted By fordpower35
Words 2072
Pages 9
E-business task 1
Jennifer Strange
Western Governors University
QRT2
Task 1

February 04, 2014

E-business task 1
A1.
Viability of product or service: Strange Transmission, LLC. Is an automotive repair company based out of Graham, Washington serving its customers since 2004. Strange Transmission specializes in transmission repairs both for daily drivers and for custom vehicles. Currently Strange Transmission has a very limited online presence. The company does have a small website with minimal introductions into its services. The company does not sell product online through its website. Strange Transmission is now 10 years old, and in the last decade has seen increases in sales driven mostly through word-of-mouth advertising from its current clientele. The business can increase its sales through a larger online presence by selling product online, expanding its website, and creating a technical blog for the automotive enthusiast. The company could expand to a larger facility with more sales driven through the Internet.
By creating a larger online presence this has the potential to drive traffic locally and globally, tapping into a larger market and into their target customer groups. By going online, the company can gain brand awareness just like their competitors. There are several transmission repair companies’ online currently selling and shipping transmissions globally.
The company’s customers will also benefit from the larger online presence by being able to research products at any time of the day or night rather than waiting on the telephone call during normal business hours. The customer will also be able to place an order for a transmission and either have it shipped or picked up at their request. By increasing sales hours to 24 hours a day and instant payment services online no matter a customer’s location; this will lead to increased performance,…...

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