Enviromental Scanning

In: Business and Management

Submitted By debojyotiburman
Words 8086
Pages 33


© ARUN GULERIA | arun_guleria@ymail.com

S.N o. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Introduction. Acknowledgement Introduction Method of Environment Scanning Environmental Scanning Cycle Particular PAGE NO. 2 3 4 6 8 9 10 14 20 23 REMAR KS

Structure of Environment Scanning
Importance of environment Scanning How companies Handling Environment Scanning Literature Review Factor Affecting Environment Scanning

© ARUN GULERIA | arun_guleria@ymail.com

I take this opportunity to offer my deep gratitude to all those who have extended their valued support and advice to complete this term paper. I cannot in full measure, reciprocate the kindness showed and contribution made by various persons in this endeavor.

I acknowledge my sincere thanks to Miss. NAVNEET KAUR (Faculty Member) who stood by me as a pillar of strength throughout the course of work and under whose mature guidance the term paper arrives out successfully. I am grateful to his valuable suggestions.

© ARUN GULERIA | arun_guleria@ymail.com

Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes. The environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is operating or considering entering. Environmental scanning is the process in which a firm continually collects and evaluates information about its external environment. There are six main categories of environmental data to consider when evaluating marketing decisions. These are social forces, demographic forces, economic forces, technological forces, political and legal forces, and competitive forces. SOCIAL FORCES: Potential customers in the automobile…...

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