Est1 Task1

In: Business and Management

Submitted By ssaldana00
Words 434
Pages 2
Company Q is sociably irresponsible due to its disregard for its low income customer base. This is evident in its closer of multiple facilities in high crime areas, limited availability of healthy food items, and total disregard for local charities. While profits are the main concern for every business, Company Q must realize that public image affects profits. When Company Q demeans customers in low income areas the perception of the “Callous Corporation” will not only drive away customers in those areas but will also drive away socially responsible customers in the more affluent areas as well. Company Q must therefore expand its ability to serve all of its customers or risk sending them to competitors. In high crime areas Company Q must consider working with local law enforcement to increase area patrols and have visible security personnel to reassure customers of their safety and reduce theft. Plain clothes security and high value item security will also reduce the potential for theft by customers and employees alike. Company Q can increase its health food variety and volume by carrying the healthy option of major label brands. Many food producers are acutely aware of the child obesity crisis and the upward demand for healthier foods and as such offer those products. For example Frito-Lay has its Smart Snacking options that are baked instead of fried and have lower sodium. These items are offered at the same price of the original variety. Company Q can also increase its health foods by hosting a weekly farmers market. This will allow Company Q to provide organic produce and meats and meats without the risk of maintaining those items. It would also provide added income to Company Q by renting out the lots to vendors. Company Q’s attitude towards the local food banks is abysmal. Company Q can increase public image by show casing its annual donations,…...

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