Expansion of Student Population by Globalising Education Services.

In: Business and Management

Submitted By lawh123
Words 1937
Pages 8
Introduction.
This report aims to analyse the two possible steps that Eton College could potentially take to expand their student population. The first plausible action would be to increase the number of foreign students in the UK and the second is to set up a new school in China. Throughout the paper, one will focus on the issues facing Eton College with regards to the globalisation of its education services and how it will impact the school.

Context for globalisation of services.
Many other schools and universities have already taken the approach to expand their campuses into foreign countries, many of which are in China. Should Eton just increase their student population in their current school, it will find it difficult to compete with other renowned schools competitively in the future. As observed by Dirk Willem teVelde in 2005, “The education sector itself is subject to globalisation (Sauvé, 2002).” Although for many years, education has been very much considered a public good, it is now debated that “GATs (General Agreement on Trade in Services) is becoming more flexible in governments being able to decide whether or not they wish to open up to education provision from foreign providers, whilst there are others who suggest that education is about more than just a (traded) commodity.” Therefore, as a result, many educational institutions are branching out away from their original locations and creating replicas or slightly adapted versions of themselves in other countries, namely in the Asia-Pacific region. In order for Eton to maintain its competitiveness, it too must expand its portfolio and either diverse or enlarge its capacity in its Windsor campus.
There are problems which could be encountered when attempting to globalise education, or at least one’s style of education. Teaching is a pure service and is consumed as it is produced, it is also…...

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