Facebook vs Twitter

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Facebook vs. Twitter

Unit 3 Facebook vs. Twitter Case Study Analysis
Kaplan University
School of Business and Management
MT460 Management Policy and Strategy
Helen Corbett
Professor: Donna DiMatteoGibson
August 23, 2011

Facebook is a social networking website launched in February 2004. Facebook has gained in, as Sarah Lacy calls it, “some made-up social media war”, on its’ at one time rivalries: MySpace and LinkedIn. However, Twitter, another, very similar, social networking site, was started in 2006, and has forced Facebook onto a collision course. It is clear that the monopoly of social networking that is held by face book appears to be now threatened by twitter. Facebook in the pass was once threatened by MySpace and LinkedIn but has since gained momentum in the years gone by.
Synopsis of the Situation
The Facebook vs. Twitter case concerns the two similar social networking websites, and Facebook facing the upcoming threat by Twitter. The case presents similarities between Facebook and Twitter, as well as the advantages of each. In spite of the networking monopoly that Facebook seems to have they still being threatened by twitter in reference to their social networking strategies. This case in its entirety illustrates the similarities among the two. They also depict their differences as well.
Key Issues
Issues identified in the Facebook vs. Twitter case, regarded Twitter’s advantageous characteristics: its so-called asynchronous nature and stellar search technology (Lacy, 2009). Another issue involves Facebook marketing Twitter, in a sense. The key issues at hand in the case Facebook vs. Twitter is the advantages that twitter has over Facebook in reference to the level of technology. One of the main issues is when Facebook tried to buy out Twitter in order to market them which they refused.
Define the Problem

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