Farm Rio - Marketing Positioning (Pt-Br)

In: Business and Management

Submitted By pdemarco
Words 3004
Pages 13
Farm Rio
Atividade Monitorada: Visita ao PDV, análise de posicionamento, marketing mix e segmentação.

FGV-EAESP

ÍNDICE
1. Introdução ........................................................................................................................................................................... 3 2. Análise da marca ............................................................................................................................................................... 4 2.1 Mix de Produtos ......................................................................................................................................................... 4 2.2 Preços ............................................................................................................................................................................. 5 2.3 Localização ................................................................................................................................................................... 5 2.4 Apresentação .............................................................................................................................................................. 6 2.5 Atendimento ................................................................................................................................................................ 6 2.6 Comunicação ............................................................................................................................................................... 6 3. Análise do mercado ......................................................................................................................................................... 7 3.1 Consumidores…...

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