Fdi and Asda

In: Computers and Technology

Submitted By Rajibsaha1
Words 2133
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MSc Management with Streams Strategy Assessment Brief Due: 4pm, 29 April 2014

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1. Background Information
The purpose of this assignment is to give you an opportunity to present your understanding of the concepts in strategy, to identify and appreciate the challenges strategists face in real-life situations and to apply different frameworks and tools in order to analyse the strategic positions of a firm in an industry or market. A direct outcome of this last part is to demonstrate that you can diagnose any challenges or gaps that this firm can pursue or fill and, therefore, you can recommend alternative strategies. Instructions: 1. Pick a company you find interesting in any industry, market or country you like. Make sure that you choose a firm that meets the following criteria: a. It is not very small (10+ employees) b. It generates revenue of a few hundreds thousands pounds or equivalent (£100,000+ revenue) c. you can find enough information about it The last criterion is very important as your assignment is heavily based on the information you can collect and the level of accessibility you can get for this information 2. Read as much material as you can find about this firm. Try to understand the business, the strategies it follows and the challenges it faces in that industry 3. Then, proceed with the assignment questions

2. Assignment Questions
You are a management consultant and you have been asked by the Board of Directors of your employer to prepare a report that presents an assessment of the strategic position of the firm you have chosen within its industry. The report to the client should include the following:

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1. A critical analysis the business environment (industry) of the firm and how it impacts the strategic position of the firm 2. A critical analysis of the competences and the resources of the firm 3. An…...

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