Flight of the Kittyhawk

In: Business and Management

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Hewlett-Packard: The Flight of the Kittyhawk (A)

Company Overview:
Hewlett-Packard Corporation is a very prevalent brand name recognized globally. Headquartered in Palo Alto, California, the company is one of the world's largest information technology companies that specializes in developing and manufacturing computing, data storage, networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise, industry standard servers, related storage devices, networking products, software, printers, and a diverse range of imaging products. With many divisions that specialize in certain manufacturing products, such as data storage or networking software development, Hewlett-Packard strives to produce quality products at an affordable price targeted for household consumers and other businesses. In June of 1992, Hewlett-Packard invested a portion of capital into developing the world’s smallest and quality hard disk drive at that time for other businesses to adopt. They desired to take advantage of the market’s first-mover position by introducing their infamous Kittyhawk drive.

Rick Seymour, the Kittyhawk project leader, addressed goals and timelines for the implementation of the hard disk drive. Aiming to be a market mover, they only gave the Disk Memory Storage Division (DMD) a twelve month time to finalize the product. Rigid hard disk drives are basically “magnetic information storage and retrieval devices used with computers” (Christensen, 1). The team believed that the Kittyhawk’s 1.3 inches in diameter frame and twenty megabyte storage could attract small and large businesses in industries that produce Personal Digital Assistants, notebooks, hard Copy Devices, printers, copiers, and fax machines. After careful market analysis, the DMD project team decided the best strategy was to “start by…...

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