Fox Sports Case Study

In: Business and Management

Submitted By baldy91
Words 1760
Pages 8
Fact Summary By 2003, Rupert Murdoch and his team had built an impressive global sports regime within News Corp., while transforming the industry with innovative strategies, implementation, and technologies. Murdoch had used FOX's acquisition of the National Football League (NFL) rights in 1993 to launch an attack on the entrenched Big Three broadcasters--CBS, ABC, and NBC. On the cable side of the business, FOX had identified a gap in the market where unbranded and ungrouped regional sports networks aired local team games. FOX believed in the increasing regional emphasis of America and set out to bring the regional networks together. Despite these successful moves, Murdoch was aware of the ever-changing nature of the sports industry and knew that many key decisions lay ahead. Strengths Internal Fox Entertainment is an integrated entertainment company engaged in the development, production and worldwide distribution of feature films and television programs. It is also involved in television broadcasting and cable network programming. Fox Entertainment acquired DirecTV (earlier Hughes), in 2003, which helped it to vertically integrate its business. Fox Entertainment enjoys a position of power in every level of the entertainment industry. Due to a high number of subsidiaries, the company has a strong foothold in every facet of the entertainment business. Vertical integration helps the company to generate better profit margins. Fox Entertainment, a subsidiary of News Corporation, is one of the largest entertainment conglomerates in the world. The company has four business segments and all these hold leading positions in their respective business. Entertainment is one of the world’s largest producers and distributors of motion pictures. The company also owns and operates television stations in nine of the top 10 US markets, such as New York, Los Angeles and Chicago. Fox…...

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