Gamestop Strategy Recommendation

In: Business and Management

Submitted By bhowardjr
Words 1833
Pages 8
Background Gamestop, formerly known as Babbage's was founded in 1984. The headquarters of the company is located in Grapvine, Texas. After carefully researching, Gamestop has approximately 6,000 locations worldwide. R. Richard Fontaine, Daniel De Mattea and J. Paul Raines are known as leaders in the company. GameStop's products are video games, consoles and accessories. The company employs over 17,000 individuals in the US, Canada, Australia, Denmark, Thailand, France, Germany, Ireland, Italy, New Zealand, Norway, Portugal, Puerto Rico, Spain, Sweden and Switzerland. GameStop is one of the few brick and mortar stores left that still physically sells video games even with the rise of digital downloading. In the video gamingg industry, the rise of digital downloads for games has created a ripple effect to the brick mortar stores that used to be the only authority in terms of purchasing a new game. GameStop has found a compromise by allowing the purchase of digital vouchers for the products in their physical stores. This strategy has served the company well in the past years but with the rise of the next console generation (PS4 and Xbox one), and the consoles both focusing more on digital only content, the company will have to bolster their strategy to keep customers visiting their stores. GameStop merging digital to retail by S.R. Thompson explained how GameStop in 2011 created a four part plan to integrate digital content and service along with its already established buy/sell/trade strategy. The four parts were the creation of GameStop.com, the creation of the reward service Powerup Rewards, the promotion of selling digital content at the stores and the acquisition of multiple gaming services/websites like Kongregate and Jolt. GameStop finds digital success by Connie Gentry was an interview with GameStop's current general manager of digital distribution,…...

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