Hallyu in Vietnnam

In: Social Issues

Submitted By venusnguyen0203
Words 3203
Pages 13
HALLYU IN VIETNAM

I. Introduction:

In recent year, the Korean wave has been significantly popular among Asian countries such as China, Hong Kong, Taiwan, Thailand and Indonesia. Korean wave is usually called Hallyu which “is a neologism referring to the increase in the popularity of South Korean culture since late 1990s” (Korean wave, n.d.). This Hallyu trend not only gains popularity in Asian countries like Vietnam, Japan, China and Thailand but also spreads to South America and Europe (tuoitrenews, 2012).

Vietnam is not an exception of this trend. The Doi Moi in 1986, which gave a motivation of media exchange, is the leverage for Korean Wave to come to Vietnam. However until the late 1990s and soon 2000s, the Korean wave has started pervaded into Vietnam through some dramas such as: Autumn Fairly Tale," "Winter Sonata" and "Daejanggeum (Huong Dang, 2009). At that time, the Korean film had gradually altered the Chinese films. The Hallyu wave has strongly in infiltrated in recent years via the music from Korean idol. The K-Pop has influenced much to the young generation, which creates a huge impact on Vietnam.

Although Korean wave affects variety aspects, this paper will partly analyze the effects of Hallyu on a fraction of Vietnamese’s culture. The domain that will be focused is the influences of Hallyu wave to the young generation of Vietnam.

II. Researching:

It is easy to see that Korea dramas are dominating the airtime on television channel, from the North to the South. Everyday at least two to four Korean dramas are broadcasted. Taking the BTV channel as an example. Within 9 hours, there are two Korean dramas are shown on TV. This is a schedule of a general channel; if we consider the entertained or movie channel, the number of Korean films broadcasted will be more. The Korean films now become the mental food of a large portion of…...

Similar Documents

Hello Kpop

...interest is reflected in the increasing number of K-pop acts that have performed here. “Now, you can see at least one K-pop act performing here every three months.” DiGi, which has been hosting various K-pop “parties” with stars like 4Minute, Beast, G.NA and recently Jay Park, is also a proponent of K-pop here. “K-pop is a music genre that is very close to the hearts of our customers, especially among the youths,” DiGi's head of marketing services Sulin Lau had said at a press conference promoting K-pop star Jay Park. In fact, a KTO survey conducted in May last year showed that K-pop has indeed overtaken K-drama as the main purveyor of Hallyu in Malaysia and elsewhere. The survey revealed that, driven mainly by the Internet and social media network, more than 53.3% of 12,085 fans from 102 countries chose K-pop as the Hallyu aspect that interested them most. The K-pop influence online was proven when YouTube invited K-pop stars TVXQ and Kara to headline its seventh anniversary concert in California recently. The 22,000 fullhouse reception for the concert reflected how the K-pop fanbase has grown not only in size but also range. In June last year, the European media was blown away by how a concert in Paris by unknown artists (to them) from a faraway land managed to sell out within minutes. Another date was added, but it was sold out just as fast. The event, recorded as the “official” debut of K-pop on the European stage, was a joint performance by artists......

Words: 1602 - Pages: 7

Extensive Reading

...showed in comprehending the song, the students’ interpretations were still shallow and relying heavily on summary of narrative with very low-level inference. Meanwhile in vocabulary acquisition, it helped their better understanding wider range vocabulary, either in English or Korean. In addition, using K-Pop for learning English was more interesting and enjoyable, it is also motivating. Overall, using English-subtitle on K-Pop can be used as an alternative way to enliven extensive reading. Keywords: Subtitle, comprehension, extensive reading, interpretation, inference. INTRODUCTION The Korean wave—”hallyu” in Korean—refers to a surge in the international visibility of Korean culture, beginning in East Asia in the 1990s and continuing more recently in the United States, Latin America, the Middle East, and parts of Europe (Ravina, 2008, p. 1). One important aspect of the hallyu phenomenon is K-Pop. This type of music includes dance, electronic music, electro pop, hip-hop and R&B. Within South Korea the term K-Pop refers to a broad spectrum of music. It is also undeniable fact that during 2009 and 2010, Korea bands have shown their outstanding performances steadily. K-POP idol groups such as ‘Super Junior’, ‘Big Bang’, ‘Shinee’, ‘The Wonder Girls’, ‘TVXQ’, ‘Rain’, ‘Kara’, ‘MBLAQ’, ‘BEAST’, ‘SNSD’, ‘4-Minute’, ‘2PM’, and ‘2AM’ have been creating their own “fandom” showing off their high competitiveness in Indonesia. (Syamsudin, 2012). Together with their fame, many......

Words: 3460 - Pages: 14

Korean Culture Invasion: L Positive and Negative Influences on Filipinos

...BHC EDUCATIONAL INSTITUTION, INC. KOREAN CULTURE INVASION POSITIVE AND NEGATIVE INFLUENCES ON FILIPINOS A Research Paper Presented to Mrs. Rhea Jane Serrano-Manalo In Partial Fulfillment of the Requirement in English IV Presented by: Angelica C. Perlas March 2013 ABSTRACT The aim of this study is to give the positive and negative effects of Hallyu or Korean Wave to the Filipino lifestyle. The researcher aimed to analyze the gathered information from articles, theses and other published work. The method used in this study is the descriptive method of research. The researcher gathered information from published articles like K-pop Domination: Good or Bad Influence?, Filipinos Get Hooked on K-Pop Craze, Korean Dramas, Kpop Helped Reshape Philippine TV, Music, Korean Culture in the Philippines, Korean Lifestyle, Korean Wave Hits the Shore of the Philippines, Koreanovela and its Reception among Filipino Audience, Korean ‘Hallyu’ and the Pinoy Invasion, and By Design: A Look at Korea’s Fashion Industry. The researcher concluded that although some benefits of Hallyu contribute to Filipinos eagerness of developing their own culture, there is still a need for Filipinos to control themselves from patronizing the foreign world. 1 ACKNOWLEDGMENT This term paper entitled KOREAN CULTURE INVASION: POSITIVE AND NEGATIVE INFLUENCES ON FILIPINOS was done properly, not only through the efforts of the researcher but also through the efforts of other people who helped......

Words: 3078 - Pages: 13

Korean Cosmetic Surgery

...entertainment media has facilitated the normalisation of cosmetic surgery to the extent that it is commonly viewed, quite unproblematically, as a form of human physiological enhancement. The article examines the publicity surrounding cosmetic surgery (comprising media reports, advertisements and commentaries) to see how it is presented in the Korean media and on the internet. These findings are then considered in relation to the promotion of Korean cosmetic surgery in China. In the 2000s, Korean cosmetic surgery rose as a by-product of the massive cultural phenomenon known as Hallyu, or the ‘Korean wave’. Hallyu represents Korea’s media success: its entertainment products have generated enormous revenues since the first exports of Korean popular culture in the 1990s. In 2009, Hallyu revenues were estimated to have reached US$6 billion (cited in Oh, 2010). Cosmetic surgery was first promoted alongside the original Hallyu staples of film, TV and music, through the Korean celebrities featured in these products. By the late 2000s, cosmetic surgery had become a multi-million-dollar export industry in its own right (Sim, 2009). This article examines the role of digital publicity in facilitating the enormous popularity of cosmetic surgery in South Korea (hereafter Korea). In examining this publicity (comprising media reports, advertisements and commentaries), we focus mainly on how Korean cosmetic surgery is presented in Korea. We then compare this with its promotion in China. We......

Words: 6596 - Pages: 27

Kpop

...KOREAN WAVE [essay] Have you ever thought about Korean Wave? Korean Wave is refers to the increase of the popularity of South Korean. The phenomenon of Korean Wave spreads all over the world, and its popularity even has the same level with international artists. Korean Wave also known as Hallyu, it is based on many different aspects of South Korean culture such as: Korean Popular Music or K-Pop, Korean Dramas, and Variety Shows. Korean Popular Music or more widely known as K-Pop refers to musical genre in South Korea. It comprises a wide variety of musical and visual elements. K-Pop also spread the Korean culture through language. History of K-Pop began in 1990s, but became famous in the 2000s. K-Pop is not only known in Korea, but also famous in the East and South East Asia, America and Europe. According to Mark James Russell from the global politics magazine Foreign Policy illustrated,”K-Pop has now spread to the Middle East, Eastern Europe, and parts of South America. It may not yet turn heads in Los Angeles or London, but this may soon change as K-pop’s influence continues to spread.“ The reason why k-pop can be accepted outside Korea is because the k-pop not only include one type of music, but also has many genres such as Rap and R&B. Michael Hastings Rolling Stone’s author writes that K-Pop embraces the genre fusion with both singing and rap, while emphasizing solid performances and visuals at the same time. It is a mix of genres like pop, rock, hip hop, R&B and......

Words: 544 - Pages: 3

Kpop

...INTRODUCTION: Background of the Study: The rising popularity of Korean Culture throughout the world is called Korean Wave. The Korean popular culture which spread mainly through the mass media is now enjoying high popularity outside Korea and this is how the Korean Wave occurs (Yu,2008). The phenomenal Korean sensation is describe from another term called Hallyu, this is a Korean pronunciation of Korean Wave which is defined by Korean Tourism Organization (2004) as the recent cultural phenomenon of South Korean pop culture sweeping throughout the world (Kim & Ryoo, 2007).  Korean Wave (Hallyu) mainly consists of television dramas, film, pop music, movie stars animation and comics including mobile content like cell phones and iPods, video or computer games, as well as the latest fashion, food, home appliances and cosmetics, assertively expanding to things like dance, sculpture, painting, cuisine, plastic surgery, tourism and language (http://jakartapost.com/). In this study I'm just going to focus on the Korean Wave effect in Filipino Youth's preference in music, television dramas and in their taste of fashion.       The youths are the one who are most influenced by the Korean Wave and one of those are the Filipino Youth. The new generation today is different and they are easily captured to the things around them. These youths are exposed to the different kinds and genres of music, television dramas and also in their taste of fashion. Now and then, the taste of music,......

Words: 602 - Pages: 3

Kpop Research Paper

...Hallyu Wave in the Filipino Youth Mykaella Joy N. Albon I. ABSTRACT II. INTRODUCTION Did you ever hear these words, “Annyeonghaseyo,” and “Fighting!”? Have you ever watch “Full House” series? Have you ever dance to the beat of “Fire” of 2ne1? Have you ever seen a person wearing “Wolf 88” shirt? If not, then you’re like a living dead! This global phenomenon is called Hallyu. “Hallyu” discuss about the popularity of Korean culture that’s becoming universal and widely known, not only in the Philippines but also in the other countries. Hallyu is the other word for Korean sensation set by Korean Tourism Organization in year 2007. Its culture spread widely through mass media has known the start of Hallyu Wave. For the past few years, Korea started to infect every Filipino Youth with their telenovelas, Korean Pop, films, and fashion. Everywhere you will go, in schools, malls and stores, while riding in a jeep, walking in the park and other tourist places, you can see its effects to Filipino especially to the Filipino Youth. You can see some students singing and grooving to its music even if they don’t know what the meaning of it is. Talking about the Kdramas that they’ve watched recently and how they admire the actors and actresses in it. On this study we will distinguish its effects, the advantages and disadvantages of Korean culture to our youth, society and our country. We will focus on its history, characteristics, diplomacy, effects, and its tourism.......

Words: 568 - Pages: 3

The Korean Wave

...Filipino and streamed in our country. ABS-CBN, one of the top TV stations in the country, started to explore foreign TV series last 2003. This was “Meteor Garden,” a Taiwanese drama series. Because of the boom of the said series, GMA 7, a rival of ABS-CBN, made the same move. They also brought in various teleseryes from other Asian countries. They were the first one to air Korean dramas. Although, both stations tried Japanese, Thailand, and Taiwanese series, Korean dramas are most preferred by audiences. Because of the consecutive success of Korean dramas, until now both stations air the latter. Because of this phenomenon, media analysts concluded that Philippines is captivated with the so-called “Korean Wave.” Korean Wave is also known as Hallyu. It refers to the spread of the South Korean culture. This was coined by a Beijing journalist during the mid-1999 when he was surprised by growth of popularity of the South Korean Entertainment (“Korean Wave,” n.d.). It is said to be a phenomenon strategized by the culture industry of the South Korean state. As observed by the culture industry of the country, exported Korean entertainment affects not only the nation’s economy but also its image abroad. (“The Korean Wave,” n.d.; Maliangkay 2006). The Korean government started funding the phenomenon when they’ve notice the above mentioned reason as stated in the article “The Korean Wave” (n.d.). How did Korean wave capture the heart of Asia? According to the article “The......

Words: 1770 - Pages: 8

Yg Swot

...growing and evolving The success of entertainment companies hinges on their ability to produce competitive content. The entertainment industry boasts stronger operating leverage than any other industry, which should enable the sector’s companies to see their margins soar once revenue begins to outstrip fixed costs. Lately, Korean music companies are showing revenue growth on the back of favorable market changes and their diversified artist lineups. In particular, the quality of earnings from Japan—in which Korean firms are seeing market share expansion—is improving. Expansion of Hallyu/Korean wave. Expansion of Hallyu is significant in the Asian area and even within the global market particularly with recognition of K-POP growing constantly in overseas market. Along with other Hallyu products such as the Korean TV dramas and movies, K-pop music has been one of the important part of this Hallyu wave in overseas market, especially in Chinese and Japanese market. The importance of Internet and social media. (which can be both an opportunity and a threat) Nowadays, Social Medias are vital in the music industry and it has been restructuring the way entertainment companies and artists communicate with their fan base. Now Youtube, Facebook and Twitter make it easier for K-pop bands to reach a wider audience and those fans are turning to the same social networking tools to proclaim their loyalty. With the Internet, tickets sell out within minutes and fans can share their......

Words: 846 - Pages: 4

The Korean Wave: Who Are Behind the Success of Korean Popular Culture?

...looks like it came out of nowhere, but those who have been following the k-pop scene know that this is something that would have happened sooner or later. K-pop has been on the rise for many years. Not only in South Korea or in Asia, but in parts of South America, Africa, the Middle East, the United States and Europe. When zooming in on this international success of k-pop, we can see that there is a Korean wave (or hallyu in Korean language) going on. This Korean wave does not only include music, but also movies and TV dramas. Especially in Asia the demand for Korean cultural products has grown so big that it can rival with Japanese and Western culture. Those had been the main source for music, movies and television in Asia until hallyu. The success of Psy in America shows that the Korean wave is still expanding and getting more recognition worldwide. This paper will look into the Korean wave. What is the Korean wave? And how do policymakers, the media and the culture industry think about hallyu? What are the differences in how they use the concept of hallyu? Second, who are behind the success of the Korean wave? How big was the role of the government, the fans, the media and the culture industry? And what were their reasons for starting the Korean wave? Was it purely because of economic reasons? Or did nostalgia, nationalism or resistance against Western and Japanese popular culture also play a role? Popular culture is defined in my thesis as any type of......

Words: 527 - Pages: 3

Bibliography of Globalization of K-Pop

...Case study Korean Pop, which is widely known as k-pop is gaining its popularity globally, and the word K-Pop is now recognizable among the global music industry. Many Korean pop singers are known, not only in Korea, or even Asia, but all around the world, such as BigBang, Wondergirls, SNSD, TVXQ, Psy and many more. They are the Korean bands that have been attracting followers from Asia, Europe and America, since the early years. The popularity of Korean contents, also known as ‘Hallyu’, are partly supported by the Korean cultural policy, that has many suggestion in regard to the cultural policy in outskirt countries under globalization. How, the popularity of Hallyu has cultural influence to its neighboring countries and attracted tourism and people to be interested in Korean’s language and culture. Academic Sources 1) Sterger, M.B. 2002. The Academic Debate over Globalization. In Globalism: The New Market Ideology, 17-41. Maryland: Rowman & Littlefield. In this article, Sterger talks about the different dimensions of globalization, which is globalization is an economic process, globalization is a Political process and Globalization is a cultural process. In relation to the case study that was chosen, figured that K-Pop was American cultural hegemony, Although music produced by American remain to still have a powerful presence of cultural in Korea’s music marketplace, its fans show themselves as rebels going further away from the mainstream culture, as foreigners who......

Words: 1426 - Pages: 6

The Hallyu Tsunami

...                                                                                                                                                        ​ Izza Ebalo                                                                                                                                                             Period 5     ​ Introduction    Hook  Unlike the vibrant colors of the Korean “Hanbok”, or the exotic intricate  designs of the Indian “Saris”, Vietnamese women who wear “Ao Dai”,  flaunts a simple yet elegant beauty in everyday life.     Context    Thesis  Statement  The “Ao Dai” is a Vietnamese traditional costume, commonly worn by  women. Influenced by a combination Western and Eastern elements of  fashion , consisting of a silky cascading gown with trousers, Ao Dai has  become the icon of Vietnamese feminine beauty.   The ao dai has its way to differentiate its own effortless yet unique style,  modified throughout three hundred years of history making it suitable  for its environment, yet still remains popular and influential in the  modern day Vietnamese culture, gradually growing its way out of  borders. Today, due to its timelessness, the ao dai remained the national  dress for both Vietnamese women and men.              Body Paragraph #1    Topic Sentence  “Ao Dai” literally meaning “Long Dress”, is a pure, demure, and yet  provocative outfit that suits all ages.   Evidence  Analysis  Ao Dai has be...

Words: 892 - Pages: 4

K-Pop Hallyu

...CJ E&M Wanqi Shen I believe it is not an easy job if CJ E&M wants to do further business in the US. The US market is a great place to start a business, but it is not the best place for K-Pop. As the author said, CJ E&M would like to export the Korean culture in a whole, they called it as a “lifestyle” which contains “K-Drama”, “K-Movie”, “K-Food”, etc. “K-Pop” is only a part of the business chain, and I believe if CJ E&M decides to start a music business, they have to cooperate with other Korean music groups like SM, YG, or JYP which means CJ has to share the revenue with other companies. Someone may say, like the author said, CJ owns PSY, who is the most popular Korean artist to make a splash in the U.S. However, I don’t think PSY is a music content creator, and after “Gangnam Style”, he gets lesser attention due to his cliché musical works. When People watched the “Gangnam Style”, they seen it as a phenomenon, a funny video clip, but not a musical work. And as far as I know, most audiences know and watch his video only on YouTube or other video platforms. “Most K-pop consumption in the U.S. was on YouTube”. And the main audience group is teenagers, like the fans of other K-Pop groups. However, the “Gangnam Style” gives us a hint, for the US consumers, they need some “culture phenomenon”. Because the US consumers hold a different personal identity, culture background and aesthetic standard with the Asian consumers. I discussed some K-Pop groups with my US...

Words: 504 - Pages: 3

Hallyu Wave

...“The Power of the Hallyu Wave” Submitted by: Tampil, Giella M. (AB-MMA) Submitted to: Mr. Raizonell A. Manguilin Faculty, SMS Date: April 18, 2016 References: * Shin, H. I. (2004, August 26). Keeping the ‘Korea wave’ washing onto Asian shores. The Korean Herald * Ravina, M. (2010, November 21). Introduction: conceptualizing the Korean Wave. http://findarticles.com/p/articles/mi_7066/is_31/ ai_n45060645/ * Hallyu Korean Wave. (n, d.) http://www.korea.net/AboutKorea/Culture-and-the-Arts/Hallyu * Rachel. (2015, May 24). The Hallyu Wave: How Crisis Led To K-Pop. http://seoulbeats.com/2015/05/hallyu-wave-crisis-led-k-pop/ * Fuelled by fashion, the Korean wave is taking the world by storm. (n, d.). http://www.scmp.com/magazines/post-magazine/article/1870798/fuelled-fashion-korean-wave-taking-world-storm First operated by the spread of K-dramas shown across East, South and Southeast Asia during its beginning stages stages, the Korean Wave evolved from a development within the country, into a global phenomenon due to the rapid increase of Korean pop (K-pop) music videos on YouTube. Currently, the expansion of the Korean Wave to other corners of the world is visibly seen amongst teenagers and young adults in around Latin America, Western Asia, North Africa, Southern Africa, Central Europe, Eastern Europe and other places among Western world. As Korean pop, or K-Pop......

Words: 993 - Pages: 4

Sm Entertainment

...As what I mentioned before, the author also noticed SM Entertainment has its own producing system. The system is learned by other entertainment company in the industry, but SM still gets fame and revenue from the system. SM Entertainment has been casting talented youths across Asia and putting them through the entertainment company's unique training system. SM not only produces music but also content like fashion, choreography and music videos. The unique system let SM to control every right of artists, like producing, recording, marketing, etc. However, with the huge success, SM Entertainment also gets some critics at the same time. “Anti-Hallyu” is one of the problems. In the past, Anti-Hallyu in Japan turns political because Japanese people think Korean soap operas and music already affect their own culture contents. The Anti-Hallyu act not only happened in Japan, several months ago, Chinese Weibo users started an online protest to boycott JYP, another Korean entertainment company. A female singer appeared on a broadcast program holding a Taiwanese flag to symbolize her nationality, Chinese broadcasting stations in China banned TWICE (the group name), and Chinese netizens spreading the hashtag #boycottJYP on Weibo. This is not the first time KPOP culture get boycott in the foreign country. SM Entertainment faced the same problem before. Especially because its “Slave Contract” and unfair treatment to artists. Han Geng, a Chinese artist from Super Junior, ended the......

Words: 1004 - Pages: 5