Hallyu in Vietnnam

In: Social Issues

Submitted By venusnguyen0203
Words 3203
Pages 13

I. Introduction:

In recent year, the Korean wave has been significantly popular among Asian countries such as China, Hong Kong, Taiwan, Thailand and Indonesia. Korean wave is usually called Hallyu which “is a neologism referring to the increase in the popularity of South Korean culture since late 1990s” (Korean wave, n.d.). This Hallyu trend not only gains popularity in Asian countries like Vietnam, Japan, China and Thailand but also spreads to South America and Europe (tuoitrenews, 2012).

Vietnam is not an exception of this trend. The Doi Moi in 1986, which gave a motivation of media exchange, is the leverage for Korean Wave to come to Vietnam. However until the late 1990s and soon 2000s, the Korean wave has started pervaded into Vietnam through some dramas such as: Autumn Fairly Tale," "Winter Sonata" and "Daejanggeum (Huong Dang, 2009). At that time, the Korean film had gradually altered the Chinese films. The Hallyu wave has strongly in infiltrated in recent years via the music from Korean idol. The K-Pop has influenced much to the young generation, which creates a huge impact on Vietnam.

Although Korean wave affects variety aspects, this paper will partly analyze the effects of Hallyu on a fraction of Vietnamese’s culture. The domain that will be focused is the influences of Hallyu wave to the young generation of Vietnam.

II. Researching:

It is easy to see that Korea dramas are dominating the airtime on television channel, from the North to the South. Everyday at least two to four Korean dramas are broadcasted. Taking the BTV channel as an example. Within 9 hours, there are two Korean dramas are shown on TV. This is a schedule of a general channel; if we consider the entertained or movie channel, the number of Korean films broadcasted will be more. The Korean films now become the mental food of a large portion of…...

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