Home Depot- They Can Build It, and You Can Help

In: Business and Management

Submitted By waterbaby
Words 1682
Pages 7
They Can Do It! You Can Help!

Since Home Depot opened their doors in 1979, they set out to lead the market in excellent customer service. Their motto of “ whatever it takes” shows their commitment to differentiate themselves in that field (website, 2011). And it certainly seems to have helped them lead the market and continue to grow their business beyond U.S. borders and be competitive on a global scale. It is a part of what founders Bernie Marcus and Arthur Blank deem the “Three Legged Stool” of their overall business strategy (Darrow, 1994, para. 8). The first leg is to provide the best selection and quantity of home building supplies to satisfy as many do-it-yourself customers as possible. The second leg of the stool is to offer their products at the most competitive price compared to the rest of the market so there is no reason to shop anywhere but Home Depot. These first two legs are substantial components of their competitive strategy and have helped them edge out most of the competition. From the start, however, the organization’s founders knew that that having quality, knowledgeable employees interfacing with their customers was one of the most crucial investments in which they should invest. The third leg, therefore, is to provide the best service in the industry (Darrow, 1994, para. 12). All of the legs of Home Depot’s strategic make-up are important and provide stability to their competitive advantage over the rest of the market. However, it is important to recognize the crucial difference the talent management leg plays in the success of Home Depot. Discuss how the leadership at Home Depot intended to use its organizational talent to gain a competitive advantage in the Do It Yourself industry. Home Depot’s dependence on all three “legs” of the figurative “stool” surely add to the success of the company.…...

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